Helping to Solve
Your Business Challenges
Our team of consultants combines decades of research expertise, industry experience, and creativity to uncover the insights you need to solve your most pressing business challenges. We deliver actionable insights that increase your success rates in developing new products and improving customer experiences. From fully outsourced research engagements, product development roadmapping, and insights training programs, we’ve got you covered.
- Understand the most important unmet needs on which to innovate
- Surface new insights, quickly
- Uncover unspoken, latent customer needs
- Optimize product pricing and features
- Determine which markets are most attractive to target
- Test the appeal of product concepts
- Optimize the customer journey to win and retain customers
- Understand the drivers of customer satisfaction
- Improve or refresh your brand
- Develop strong and defensible advertising claims
- Activate research results into action
- Bridge the gap between customer needs and engineering
- Build a team of customer-centric innovators
Our Solution
Voice of the Customer
If you ask customers what they need in a new product, you will hear generalities—”faster,” “cheaper,” “better”—or features your competitors already offer. But that’s not actionable insight, and these answers don’t lead to successful innovation. Successful products and services begin with a complete and detailed understanding of customer needs. Attaining actionable insights—new information that drives design decisions—requires Voice of the Customer methodology.
Our Solution
Machine Learning / AI
If your company is like most, you have access to mountains of proprietary customer data and public customer feedback. Your challenge? Mining these data for the answers you need to make better business decisions. AMS’s machine learning/AI offering allows you to quickly find answers to important questions in existing data, so you can agilely adapt to an ever-changing marketplace.
Our Solutions
Ethnography
Ethnographic or observational research allows you to get beyond what people say to reveal latent, unspoken needs that customers might not even realize they have. It is an effective way to examine existing products and processes, as well as for refining product concepts and prototypes to maximize product-market fit. It demonstrates how customers use your products and services in a real-world context. Ethnographic research can be conducted in-person or virtually, over time.
Our Solution
Conjoint Analysis and Discrete Choice
Rather than directly asking customers what is important or how much they will pay, conjoint analysis presents people with a series of competing, attractive offers in a carefully designed experiment. Our approach to choice-based research rests upon groundbreaking academic research conducted by AMS consultants and proven real-world experience.
Our Solutions
Market Sizing and Segmentation
The best marketing segmentation and sizing efforts are actionable. Effective market segmentation research enables you to target the most profitable, high-priority segments of the market with the right products and services, at the right time, and with a value proposition that will motivate them to purchase from you.
Our Solution
Concept Testing
Concept testing is a powerful mid-stream product development research method that ensures your concept or prototype meet the most important, unmet customer needs prior to launch. Drawing on the principles of design thinking, Voice of the Customer, effective concept testing saves you time and money and puts you on the path to launch more successful products, services, and customer experiences.
Our Solutions
Journey Mapping
The most successful companies differentiate themselves not only by creating better products but also by delivering a superior customer experience. Customer journey maps are one of the best storytelling tools. By understanding the intersection of journey stages, needs, tasks, and touchpoints, you can create impactful journey maps that inspire action.
Our Solutions
Customer Satisfaction
Customers demand your best, no matter where they are in their journey or where in the value chain they exist. The experiences you create have an impact on how satisfied customers are and how likely they are to recommend your organization to others (e.g., NPS or Net Promoter Score®). Creating an effective customer listening program is a critical step of understanding and moving the needle on satisfaction.
Our Solutions
Brand Research
Every touchpoint you have with consumers shapes their perceptions and carries with it the opportunity to strengthen or weaken your brand. But what does your brand mean to consumers? How is your brand different from the competition? And how should your brand evolve to remain relevant in the future? Times change. People change. Product categories change. Is your brand changing with them?
Our Solutions
Claims Development and Testing Segmentation
Impactful advertising claims can drive sales but must be carefully developed to maximize impact and appropriately substantiated to survive challenges from competitors. A poorly tested claim can waste valuable marketing dollars. Misleading or improperly substantiated claims can expose your company to legal action, which may force you to suspend advertisements and pull products from stores. It is critical to use proven methods for developing impactful and defensible claims every time.
Our Solution
Ideation and Product Roadmapping
The most effective ideation and road mapping sessions are rooted in a deep sense of customer empathy and focused on answering critical business questions. The best innovations are ones that meet important, unmet customer needs. Ideation and product roadmapping sessions turn research results into action.
Our Solutions
Quality Function Deployment (QFD)
Quality Function Deployment (QFD) translates Voice of the Customer findings into the product specifications that your engineers and others involved in developing new products can use. It is most often a facilitated session where a cross-functional team creates and populates a series of one or more matrices, the first and most common of which is referred to as the House of Quality (HOQ).
Our Solution
Insights Training
With roots in the MIT Sloan School of Management, teaching is part of our heritage. Our experienced consultants can help your team be more effective innovators. From hands-on market research courses and customized innovation training, to comprehensive capability-building engagements that get you from insights to product concepts, we are your innovation consulting partner for successful product, service, and customer experience design.
Your Business Challenges
- Understand the most important unmet needs on which to innovate
- Surface new insights, quickly
- Uncover unspoken, latent customer needs
- Optimize product pricing and features
- Determine which markets are most attractive to target
- Test the appeal of product concepts
- Optimize the customer journey to win and retain customers
- Understand the drivers of customer satisfaction
- Improve or refresh your brand
- Develop strong and defensible advertising claims
- Activate research results into action
- Bridge the gap between customer needs and engineering
- Build a team of customer-centric innovators
Our Solution
Voice of the Customer
If you ask customers what they need in a new product, you will hear generalities—”faster,” “cheaper,” “better”—or features your competitors already offer. But that’s not actionable insight, and these answers don’t lead to successful innovation. Successful products and services begin with a complete and detailed understanding of customer needs. Attaining actionable insights—new information that drives design decisions—requires Voice of the Customer methodology.
Our Solution
Machine Learning / AI
If your company is like most, you have access to mountains of proprietary customer data and public customer feedback. Your challenge? Mining these data for the answers you need to make better business decisions. AMS’s machine learning/AI offering allows you to quickly find answers to important questions in existing data, so you can agilely adapt to an ever-changing marketplace.
Our Solutions
Ethnography
Ethnographic or observational research allows you to get beyond what people say to reveal latent, unspoken needs that customers might not even realize they have. It is an effective way to examine existing products and processes, as well as for refining product concepts and prototypes to maximize product-market fit. It demonstrates how customers use your products and services in a real-world context. Ethnographic research can be conducted in-person or virtually, over time.
Our Solution
Conjoint Analysis and Discrete Choice
Rather than directly asking customers what is important or how much they will pay, conjoint analysis presents people with a series of competing, attractive offers in a carefully designed experiment. Our approach to choice-based research rests upon groundbreaking academic research conducted by AMS consultants and proven real-world experience.
Our Solutions
Market Sizing and Segmentation
The best marketing segmentation and sizing efforts are actionable. Effective market segmentation research enables you to target the most profitable, high-priority segments of the market with the right products and services, at the right time, and with a value proposition that will motivate them to purchase from you.
Our Solution
Concept Testing
Concept testing is a powerful mid-stream product development research method that ensures your concept or prototype meet the most important, unmet customer needs prior to launch. Drawing on the principles of design thinking, Voice of the Customer, effective concept testing saves you time and money and puts you on the path to launch more successful products, services, and customer experiences.
Our Solutions
Journey Mapping
The most successful companies differentiate themselves not only by creating better products but also by delivering a superior customer experience. Customer journey maps are one of the best storytelling tools. By understanding the intersection of journey stages, needs, tasks, and touchpoints, you can create impactful journey maps that inspire action.
Our Solutions
Customer Satisfaction
Customers demand your best, no matter where they are in their journey or where in the value chain they exist. The experiences you create have an impact on how satisfied customers are and how likely they are to recommend your organization to others (e.g., NPS or Net Promoter Score®). Creating an effective customer listening program is a critical step of understanding and moving the needle on satisfaction.
Our Solutions
Brand Research
Every touchpoint you have with consumers shapes their perceptions and carries with it the opportunity to strengthen or weaken your brand. But what does your brand mean to consumers? How is your brand different from the competition? And how should your brand evolve to remain relevant in the future? Times change. People change. Product categories change. Is your brand changing with them?
Our Solutions
Claims Development and Testing Segmentation
Impactful advertising claims can drive sales but must be carefully developed to maximize impact and appropriately substantiated to survive challenges from competitors. A poorly tested claim can waste valuable marketing dollars. Misleading or improperly substantiated claims can expose your company to legal action, which may force you to suspend advertisements and pull products from stores. It is critical to use proven methods for developing impactful and defensible claims every time.
Our Solution
Ideation and Product Roadmapping
The most effective ideation and road mapping sessions are rooted in a deep sense of customer empathy and focused on answering critical business questions. The best innovations are ones that meet important, unmet customer needs. Ideation and product roadmapping sessions turn research results into action.
Our Solutions
Quality Function Deployment (QFD)
Quality Function Deployment (QFD) translates Voice of the Customer findings into the product specifications that your engineers and others involved in developing new products can use. It is most often a facilitated session where a cross-functional team creates and populates a series of one or more matrices, the first and most common of which is referred to as the House of Quality (HOQ).
Our Solution
Insights Training
With roots in the MIT Sloan School of Management, teaching is part of our heritage. Our experienced consultants can help your team be more effective innovators. From hands-on market research courses and customized innovation training, to comprehensive capability-building engagements that get you from insights to product concepts, we are your innovation consulting partner for successful product, service, and customer experience design.
Send us your business challenge and let’s talk about the solution!
Your Challenge, Solved.
Send us your business challenge and let’s talk about the solution
Your Challenge, Solved.
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