Privacy Policy

Last updated: 7/2021

Applied Marketing Science, (“AMS”, “us”, “we”, “our”) Inc operates,, and This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of our websites. As a visitor or registrant of our websites, you agree to this Privacy Policy and also to any further modification made to this Privacy Policy. The Privacy Policy applies solely to information collected by our websites and related services.

Information Collection and Use:

AMS is the sole owner of the information collected on our websites. We only collect or have access to information that you voluntarily give to us via our website, marketing site, online portals, and/or related tools. By voluntarily entering personal identifiable information on our website, you are consenting to our use of it in accordance with this Privacy Policy. Personal Information collected may include, but is not limited to:

  • First and/or Last Name
  • Business or Personal Email address
  • Job Title
  • Employer Name
  • Business or Personal Phone Number
  • Business or Personal Street Address, City, State, Zip Code and Country
  • Cookies and Data Usage
  • Location and Traffic Data (including IP address and browser type)
  • Details about what you are requesting, registrations for events, or survey responses

You acknowledge and agree that such personal data may be transferred from your current location to our servers located with the United States. AMS websites are not intended for use by children, and we do not knowingly collect or store any personal information about children under the age of 16. Users may visit our sites anonymously and can always refuse to supply personal information, except that it may prevent them from engaging in certain site related activities.

We may collect personally identifiable information in a variety of ways, including but limited to, when Users visit our sites, respond to a survey, fill out a form, request information or content, register for a course, sign up for a webinar, or request content. This information allows us to supply the information or content to fulfill your request or contact you and you agree to share that information with AMS, it agents, and representatives. We may also use this information to personalize user experience, improve our site or services, promote a service, run a survey, send invitations and reminders for courses and webinars, send content and information agreed to, and periodically send emails.

Sharing Your Personal Information

We do not sell, trade or rent User personal information. We may use third party service providers to help us operate our business and Sites, and administer some activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Some other instances where we may also release your information would include when we have to comply with the law, enforce our website/business policies, or protect your safety or the safety of others, investigate fraud, or respond to a government request. Also, when information is pursuant to court orders or law enforcement request (i.e. search warrant, subpoena, court order, discovery request). If AMS is involved in a merger, acquisition or sale, you will be notified via email and/or prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information. Personally identifiable information will not be provided to other parties for marketing, advertising, or other uses. Additionally, we will never disclose any personally identifiable or financial information related to payment activities.

Cookies, Usage Data and Log Data

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. Like many sites, we use “cookies” to collect information that is used to analyze trends, administer the site, track user site movements and gather demographic information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Sites. To manage Flash cookies, visit

Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our sites that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that uses cookies to analyze how users use our websites. For more information on how Google uses your information, visit To opt-out of being tracked by Google Analytics across all websites, visit


Some of our websites may include social media features, such as a Twitter feed. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or directly on one of our sites. Your interactions with these features are governed by the privacy policy of the company providing the feature.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. If your Personal Information is subject to a security breach and there is a reasonably likely risk of identify theft, we will make all reasonable attempts to notify you within 72 hours, or within the timeframe required by law.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain

data protection rights. We will take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us at

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Information directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Information.
  • The right of restriction. You have the right to request that we restrict the processing of your Personal Information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where AMS relied on your consent to process your Personal Information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Retention of Data

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Sites, or we are legally obligated to retain this data for longer time periods.

Respondent Data

The Innovation Insights practice at Applied Marketing Science (AMS) is a full-service market research agency located in the United States. In this capacity, we regularly invite respondents across the globe to participate in research studies. We do this either directly or through our partners in a manner that abides by the Insights Association Code of Standards and Ethics for Market Research, as well as by local and national laws. AMS is committed to ensuring all respondent data is confidential and protected. Any personal information collected is safeguarded by following industry best practices. AMS does not sell or distribute respondent information, it is used solely for research purposes. In each research effort that we or our partners reach out to you about, you have the option to participate, opt-out of that particular study, or opt-out of any future requests to participate in research. If you would like to opt-out partially or fully at any time, please contact Angela McCue at

Transfer of Data

Your information, including Personal Information, may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

AMS will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Links to Other Web Sites

Our Service may contain links to third party websites or services that are not owned or controlled by Applied Marketing Science, Inc. (AMS). AMS has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. You further acknowledge and agree that AMS shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services. We strongly advise you to read the privacy policies of any third-party web sites or services that you visit.

Hubspot is an email marketing and sales platform that AMS uses to send content and emails to subscribers. For more information on the privacy practices of Hubspot, please visit

Opting-Out and Controlling Your Personal Information

If a User decides to opt-in to our mailing list, they may receive emails that include company news, updates, related product or service information, blogs, articles, etc. If at any time a User would like to unsubscribe from receiving future emails, we include unsubscribe instructions at the bottom of each email. You may also unsubscribe, view or change any of your personal information at any time by emailing your request to

Changes to This Privacy Policy

This Privacy Policy is effective as of 5/24/2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Your Acceptance of These Terms

By using the AMS Sites, you accept the terms of this Privacy Policy. If you do not agree to this policy, please do not access our Sites. Your continued use of the Sites following the posting of changes to this policty will be deemed your acceptance of those changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Phone: (781) 250.6300


Last updated: 5/24/2018