The AMS Difference
What Makes Us Different?
Anyone can collect data, but true innovators know that success hinges on asking the right questions, digging deep to understand implications, and transforming research into action. For over 35 years, Applied Marketing Science (AMS) has helped product developers, customer experience professionals, and executives use customer insights to develop better products and services. With roots in the MIT Sloan School of Management, we take pride in utilizing systematic and cutting-edge methodologies, such as the latest advancements in AI. Our team is experienced in difficult markets with complex value chains and sophisticated customers, as well as in broad consumer markets with extensive segments and usage occasions. Whether you need top-notch research to inform urgent decisions, or you want to make customer insights a core competency of your team, AMS is ready to help.
We’re the Pioneers of Voice of the Customer Research
Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. As originators of the Voice of the Customer (VOC) methodology, we are experts in leading VOC engagements and training teams to build their own VOC capabilities.
Our Methodologies are Systematic & Award-Winning
Clients choose us for systematic, proven methods developed by leading marketing science scholars, adapted for practical application, and refined through decades of work with the world’s top brands. These methods have earned numerous accolades, including the 2025 Esomar Award for Breakthrough Research Methodology for our AI-powered LLM built for VOC.
We Provide More
Than Just Data
AMS is a consulting firm that delivers actionable insights to guide change. Clients value us as a partner in their innovation efforts. Our consultants are consistently recognized for their flexibility and creativity in finding ways to uncover the insights our clients need to make critical decisions.
In Good Company
AMS works with some of the most renowned and successful organizations in the world.
Our World Class Team
We are an experienced team of insights consultants who have a passion for market research and are ready to meet you wherever you are on your journey to customer-inspired innovation.
AMS in Your Inbox
Don’t miss out. Stay up-to-date on our latest thinking and learn about upcoming workshops, webinars and events.
Did We Mention We're Award-Winning?
AMS Awards & Recognition
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2025 ESOMAR Award for Breakthrough Research Methodology
AMS was named the Regional North America Winner. This honor recognizes AMS’s groundbreaking development of a supervised, fine-tuned large language model (LLM) that transforms Voice of the Customer (VOC) research. [Blog Post] -
2024 ESOMAR Insight250 Award
President and Managing Principal John Mitchell was recognized as one of the global Insight250 recipients for leadership and innovation in market research. [Blog Post] -
2023 Quirk’s Marketing Research and Insight Excellence Award
AMS received this award for its machine learning study for Boston Children’s Hospital, winning in the Health Care & Pharmaceutical Research Project category. [Blog Post]
Our World Class Team
Our world class team of consultants makes us stand out in the noise. We have a passion for market research and are ready to meet you wherever you are on your journey to customer-inspired innovation.
AMS in Your Inbox
Don’t miss out. Stay up-to-date on our latest thinking and learn about upcoming workshops, webinars and events.
Did We Mention We're Award-Winning?
AMS Awards & Recognition
- 2025 ESOMAR Award for Breakthrough Research Methodology
AMS was named the Regional North America Winner. This honor recognizes AMS’s groundbreaking development of a supervised, fine-tuned large language model (LLM) that transforms Voice of the Customer (VOC) research. [Blog Post] - 2024 ESOMAR Insight250 Award
President and Managing Principal John Mitchell was recognized as one of the global Insight250 recipients for leadership and innovation in market research. [Blog Post] - 2023 Quirk’s Marketing Research and Insight Excellence Award
AMS received this award for its machine learning study for Boston Children’s Hospital, winning in the Health Care & Pharmaceutical Research Project category. [Blog Post]
Ready to work with our dynamic experts?
What Our Clients Say
For more than 30 years, we’ve helped organizations answer tough questions through expert research, consulting, and training.
Years of Voice of the Customer leadership
Organizations served
Customers interviews conducted
