The AMS Difference

What Makes Us Different?

Anyone can collect data, but true innovators know that success hinges on asking the right questions, digging deep to understand implications, and transforming research into action. For more than 30 years, Applied Marketing Science (AMS) has helped product developers, customer experience professionals, and executives use customer insights to develop better products and services. With roots in the MIT Sloan School of Management, we take pride in utilizing systematic and cutting-edge methodologies. Our team is experienced in difficult markets with complex value chains and sophisticated customers, as well as in broad consumer markets with extensive segments and usage occasions. Whether you need top-notch research to inform urgent decisions, or you want to make customer insights a core competency of your team, AMS can help you. 

We Invented
Voice of the Customer

Founded in 1989 by Prof. John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. As originators of the Voice of the Customer (VOC) methodology, we are experts in leading VOC engagements and training teams in how to build their own VOC capabilities.

Our Methodologies 
are Rooted in Academia  

Clients choose us for our systematic, proven methods developed by leading scholars of marketing science and management, adapted for practical application and refined over decades in real-world cases. Our research methods have been proven to work, repeatedly over thousands of client engagements. 

We Provide More
Than Just Data

AMS is a consulting partner that delivers actionable insights linked to recommendations. Clients value us as a partner in their innovation efforts. Our consultants are consistently recognized for their flexibility and creativity in finding ways to uncover the insights our clients need to make critical decisions.

In Good Company

Applied Marketing Science works with some of the most well-known, successful companies in the world.

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Our World Class Team

Our world class team of consultants makes us stand out in the noise. We have a passion for market research and are ready to meet you wherever you are on your journey to customer-inspired innovation.

AMS in Your Inbox

Don’t miss out. Stay up-to-date on our latest thinking and learn about upcoming workshops, webinars and events.

Did We Mention We're Award-Winning?

AMS was presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innovation Award for Most Innovative Research Method. 

Our World Class Team

Our world class team of consultants makes us stand out in the noise. We have a passion for market research and are ready to meet you wherever you are on your journey to customer-inspired innovation.

AMS in Your Inbox

Don’t miss out. Stay up-to-date on our latest thinking and learn about upcoming workshops, webinars and events.

Did We Mention We're Award-Winning?

AMS was presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innovation Award for Most Innovative Research Method. 

Ready to work with our dynamic experts?

What Our Clients Say

The “what if” tool for scenario planning … enabled our client to estimate its expected share, relative to the competition, on a variety of potential new vehicle offerings with a range of different features and prices.

The Research revealed that consumers who receive a prompt response to Tweets are willing to spend more for tickets on that airline than those who had a less positive experience.

30 Years of Helping Clients

Client Engagements

Customer Interviews Conducted

Professionals Taught