Trusted by Industry Leaders

Delivering data driven growth for over 30 years

INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.

Solving your toughest challenges through customer insights, consulting, and training. 

Our Solutions

As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.

Who We Help

We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.

Put the customer at the
center of your business decisions.

INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.

Solving your toughest challenges through consumer insights, consulting, and training. 

Your Business Challenges

Your most complex business questions require data-driven answers. Whether its product engineering, customer experience design, or business-model optimization, rely on us to bring new insights to life, to strengthen product lines, make bold claims, and create value.

Our Solutions

As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.

Who We Help

We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.

Put the customer at the
center of your business decisions.

Voice of the Customer

Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products

Upcoming Events

TMRE Continued 2022

Applied Marketing Science Principal Carmel Dibner will be presenting a session at TMRE Continued, an upcoming event held by The Market Research Event (TMRE), which is being held virtually from December 6th to 8th and is free to attend.   

Carmel will be joined by Cassandra Maktabi, Senior New Product Manager at Spectrum Brands, to explore how Spectrum Brands has made deep understanding of customer needs central to their innovation strategy. Their session, titled, “What’s Cooking? Spectrum Brands’ Revolutionary Approach to Customer Insights” will take place on Tuesday, December 6th from 11:50am to 12:10pm EST.  

LEARN MORE

Workshop

Listening to the Voice of the Customer | Virtual

Led by veteran product development and market research experts, Andrea Ruttenberg, Ph.D. and Rachael Settipani, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business.

The course is delivered in a lively, interactive virtual format with numerous hands-on activities.

6 – 9 March 2023

Virtual

REGISTER
Workshop

Product Innovation Master Class:
How to Become a Serial Innovator

Join innovation and product development expert Professor Abbie Griffin, and long-time innovation practitioners John Mitchell and Kristyn Corrigan of Applied Marketing Science for a virtual Product Innovation Master Class to up your innovation game.

In this workshop you will learn how to formulate and develop strategically important new product development projects, how to gain acceptance for them in your organization, and how increase their (and your) likelihood of success.

REGISTER

Dates to be released by January 2023.

31 Years in Business

Clients Served

Customers Interviewed

Professionals Taught

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