Trusted by Industry Leaders
Delivering data driven growth for over 30 years
INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.
Solving your toughest challenges through customer insights, consulting, and training.
Our Solutions
As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.
Who We Help
We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.
center of your business decisions.
INSIGHTS THAT MATTER. INNOVATIONS THAT SUCCEED.
Solving your toughest challenges through consumer insights, consulting, and training.
Your Business Challenges
Our Solutions
As the pioneers of Voice of the Customer (VOC), we specialize in delivering game-changing insights through proven and systematic research methods and emerging research technologies. Organizations worldwide trust us not only to conduct research but also to train their teams to become customer-centric innovators themselves.
Who We Help
We help B2B, B2C, and healthcare companies turn insights into a competitive advantage in the development of successful products and differentiated customer experiences. We know complex categories and we know the global marketplace. Our clients return to us for the expertise and partnership we bring to every engagement.
Put the customer at the
center of your business decisions.
Voice of the Customer
Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products
Upcoming Events
- Voice of the Customer Workshop (Virtual)
- Voice of the Customer Workshop (In-Person)
- The Market Research Event (TMRE) @ Home 2023
- Innovation Roundtable 2023
- PDMA Inspire Innovation Conference 2023
*Please Note: Our June 5th – 8th virtual VOC course is FULL and now SOLD OUT. Due to popular demand, we have added a second virtual VOC course running from June 26th to June 29th. Registration is now open!*
Workshop
Listening to the Voice of the Customer | Virtual
Led by veteran product development and market research experts, Carmel Dibner and Andrea Ruttenberg, Ph.D., this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business.
The course is delivered in a lively, interactive virtual format with numerous hands-on activities.
26 – 29 June 2023
Virtual
Workshop
Listening to the Voice of the Customer | New England
Join Applied Marketing Science (AMS) for our acclaimed workshop, “Listening to the Voice of the Customer.” The workshop will be held live and in-person at the AMS headquarters in Burlington, MA. There is no better time to visit New England than in the autumn months!
Led by veteran product development and market research experts John Mitchell and Kristyn Corrigan, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business. The course is delivered in a lively, interactive format with numerous hands-on activities.
18 – 19 October 2023
Burlington, MA
Principal Carmel Dibner will be presenting at the virtual and free-to-attend TMRE @ Home conference alongside Stephanie Zawacki, Director of Market Research and Strategic Analysis Boston Children’s Hospital (BCH). Come hear how AMS and BCH leveraged AI in the development of a highly-detailed journey map to better understand the experiences of pediatric complex care patients.
Session Details
Title: How Boston Children’s Hospital Leveraged AI for Customer Journey Map Success
AMS is a proud sponsor and moderator of an upcoming Innovation Roundtable® workshop, taking place in Franklin Lakes, NJ alongside BD Medical. Innovation Roundtable® workshops facilitate connections between innovation managers, in a setting where they can learn about best practices from executive speakers, discuss selected innovation topics, and share experiences with peers.
Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innovation, which usually involves a lengthy process requiring dozens of full-length interviews – but what if you’re in a time crunch? Join Andrea Ruttenberg, PhD, Associate Principal at AMS and President of the PDMA Pittsburgh Chapter, to learn methods for getting ‘close enough’ to a comprehensive list of customer needs in a pinch, and how to use these needs to develop products. You’ll learn techniques for brainstorming and finding key customer discussion platforms, and use nascent tools like ChatGPT to supplement your findings.
Session Details
Title: Customer Insights in a Pinch: ChatGPT, Social Monitoring and Good Old Brainstorming
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