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Voice of the Customer
Your customers are a goldmine of insights. But, chances are, your current research only scratches the surface of its potential. In this one-minute video, learn how AMS’s renowned Voice of the Customer process uncovers the game-changing insights you need for more successful products
TMRE Continued 2022
Applied Marketing Science Principal Carmel Dibner will be presenting a session at TMRE Continued, an upcoming event held by The Market Research Event (TMRE), which is being held virtually from December 6th to 8th and is free to attend.
Carmel will be joined by Cassandra Maktabi, Senior New Product Manager at Spectrum Brands, to explore how Spectrum Brands has made deep understanding of customer needs central to their innovation strategy. Their session, titled, “What’s Cooking? Spectrum Brands’ Revolutionary Approach to Customer Insights” will take place on Tuesday, December 6th from 11:50am to 12:10pm EST.
Led by veteran product development and market research experts, Andrea Ruttenberg, Ph.D. and Rachael Settipani, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business.
The course is delivered in a lively, interactive virtual format with numerous hands-on activities.
6 – 9 March 2023
Join innovation and product development expert Professor Abbie Griffin, and long-time innovation practitioners John Mitchell and Kristyn Corrigan of Applied Marketing Science for a virtual Product Innovation Master Class to up your innovation game.
In this workshop you will learn how to formulate and develop strategically important new product development projects, how to gain acceptance for them in your organization, and how increase their (and your) likelihood of success.
Dates to be released by January 2023.