Train Your Team
LEARN FROM THE BEST.
Build your team’s insights capabilities with interactive training and coaching from AMS’s expert consultants
Looking to get closer to your customers and find new ways to deliver innovative products and experiences?
Learn how to put the customer at the center of your innovation process, by exploring customer needs and validating your ideas with them
Frustrated with abstract frameworks that are difficult to apply in practice?
Learn the same real-world techniques that our team uses every day to find customer insights for our clients
Interested in an engaging and fun learning experience?
Learn from our skilled consultants in lively, interactive workshops (virtual or in-person) that encourage team-building with open discussion and hands-on examples
Participants in our “Listening to the Voice of the Customer”
course receive access to our exclusive, online
Voice of the Customer Toolkit.
Questions about Training? We have answers!
Who is the target audience?
Our attendees work in many different roles, but most tend to be product developers, managers, and marketers, R&D engineers, customer or user experience professionals, and sales representatives. Both B2B and B2C audiences find value in our offerings.
What makes your programs unique?
Our methods are grounded in academic research by leading marketing scientists, and proven over thirty years of practical, real-world application that have led to breakthrough innovations in consumer products, medical devices, heavy equipment, financial services, and many other categories.
Who are your instructors?
You’ll learn from Principals and Associate Principals in our firm, with an average of over 20 years of hands-on experience in market research, product development, and innovation strategy. We teach the same techniques we use in client engagements every day.
How are your workshops structured?
You’ll learn in a highly interactive format, using a combination of presentation and hands-on exercises. Sessions range from simple lunchtime or half-day discussions to intensive multi-week, multi-cohort courses. We teach both in-person and fully remote workshops around the world.
How can you help us apply what we learn?
You will be ready to apply what you learn as soon as you leave a workshop, but we also offer coaching and targeted project management for teams that want extra confidence in execution. Ask about our VOC Navigator™ engagement model.
How many people can attend a workshop?
We prefer a seminar format that encourages participant interaction and discussion. The best workshops are about 10-20 attendees. We also teach large group sessions of 30 or more. Attendees frequently say the team-building experience is (almost) as good as the instruction!
Do you have virtual training options?
We have converted our traditional in-person training workshops into highly interactive and engaging virtual formats. We utilize popular video conferencing platforms, such as Zoom, along with online whiteboarding, interactive surveys and breakout rooms. We also limit workshop sizes to approximately 15 to encourage virtual collaboration and communication.
Meet Our Instructors
Real-world examples of successful training engagements
The AMS Voice of the Customer training offered a great opportunity to put yourself in your customer’s shoes. It provided some clarity on the mindset you should have when considering engineering for new and innovative products. It showed how to get back to the basics of listening attentively to your customer base, how to record that data, and how to put that information into action.
– Product Development Manager, High-End Commercial and Residential Construction Products
Everyone on our team knows that we each bring “filters” to our discussions with customers. The AMS training helped us reduce our bias during interviews and gave us techniques for capturing and relying on the customers’ own words as we analyzed and applied our learnings.
Because of the training we received from AMS, we are now applying our Voice of the Customer techniques to Design to Value (DTV) projects, which are uncovering 10-15% cost savings, while ensuring we build just what the customer wants to buy.
– Vice President of Marketing, Global Manufacturer, Farm and Lawn Products
Before the AMS Voice of the Customer training, we did not have a formal process or method to follow. Everyone did their own type of market research. This led to mixed results in new product performance.
Now, our product management team has a Voice of the Customer playbook to follow that is beginning to yield more customer-driven product development projects that result in higher growth rates than in the past. Voice of the Customer also helps us prioritize projects by those most important to our customers, as well as giving our teams documentation to help them justify new product development opportunities.
– General Product Manager, Global Manufacturer, Industrial and Technology Products