Claims Development and Testing
Advertising and packaging claims can drive sales, but they must be carefully developed to maximize impact and rigorously substantiated to survive challenges from competitors. A poorly tested product claim can waste valuable marketing dollars. Misleading or improperly substantiated claims can expose your company to legal action, which may force you to suspend advertisements and pull products from stores. It’s critical to use proven methods for developing and substantiating claims every time.
With more than 30 years of experience in consumer research and litigation-support research, AMS is your partner in developing effective claims. Our team can manage your complete claims development and substantiation program from start to finish. We can also provide targeted support at specific points in the process.
In addition to our dedicated team of consultants, AMS maintains a deep bench of internal and external testifying experts. Working with AMS, you can be confident that your claim studies are designed, executed, and analyzed by veteran survey experts, and are supported by reliable and objective scientific evidence that meets the guidelines set forth by the exacting standards of the National Advertising Division (NAD), Federal Trade Commission (FTC), and American Society for Testing and Materials (ASTM). Visit our litigation practice for more information on how AMS supports clients in claims substantiation.
Download the Claims Development & Substantiation Guide
Create Claims that Resonate
Uncover what matters to your customers
Evaluate Claim Effectiveness
Determine the claims that motivate customers to act
Test Claim Reach
Optimize how and where to make your claim
Prepare for Claim Defense
Apply Scientific Rigor
Collect and examine relevant claims data with rigorous, scientific research and generally accepted protocols
Learn more about creating trusted impactful claims.