Segmentation & Market Sizing

Effective market segmentation and market opportunity assessment are essential elements of successful product and service innovation. The most powerful market segmentation and sizing efforts help you to target the right market segments with products and messaging that directly resonate with them.

AMS provides actionable segmentation and market sizing research that enables you to target the highest priority segments and markets. Consistent with our MIT heritage, we use best-in-class statistical methods for conducting segmentation and sizing research, so you can trust the results. Through understanding customer needs, we focus on the fundamentals that drive purchase and loyalty.

We can link primary research data with your existing customer marketing and sales databases, which allows you to target the segments you identify and make your segmentation as useful as possible.

Our reporting provides you with a compelling and customer-centric story that will enable cross-functional teams in your organization to take action. Our reports bring data to life, while providing clear, strategic recommendations for acting on the results.