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Your Insights Partner
More than anything, you need a partner in your insights efforts. Our team of consultants combines decades of research expertise, industry experience, and creativity to uncover the insights you need to make critical product development and customer experience decisions. From fully outsourced research engagements to in-house training sessions and coaching, we’ve got you covered.
- Voice of the Customer
- Machine Learning/AI
- Ethnography
- Conjoint Analysis and Discrete Choice
- Market Sizing & Segmentation
- Concept Testing
- Journey Mapping
- Customer Satisfaction
- Brand Research
- Claims Development and Testing
- Ideation and Product Roadmapping
- Quality Function Deployment (QFD)
- Insights Training
Trending Now
Voice of the Customer
If you ask customers what they need in a new product, you will hear generalities—”faster,” “cheaper,” “better”—or features your competitors already offer. But that’s not actionable insight, and these answers don’t lead to successful innovation. Successful products and services begin with a complete and detailed understanding of customer needs. Attaining actionable insights—new information that drives design decisions—requires Voice of the Customer methodology.
Machine Learning/AI
If your company is like most, you have access to mountains of proprietary customer data and public customer feedback. Your challenge? Mining these data for the answers you need to make better business decisions. AMS’s machine learning/AI offering allows you to quickly find answers to important questions in existing data, so you can agilely adapt to an ever-changing marketplace.
Ethnography
Ethnographic or observational research allows you to get beyond what people say to reveal latent, unspoken needs that customers might not even realize they have. It is an effective way to examine existing products and processes, as well as for refining product concepts and prototypes to maximize product-market fit. It demonstrates how customers use your products and services in a real-world context. Ethnographic research can be conducted in-person or virtually, over time.
Conjoint Analysis and Discrete Choice
Rather than directly asking customers what is important or how much they will pay, conjoint analysis presents people with a series of competing, attractive offers in a carefully designed experiment. Our approach to choice-based research rests upon groundbreaking academic research conducted by AMS consultants and proven real-world experience.
Market Sizing & Segmentation
The best marketing segmentation and sizing efforts are actionable. Effective market segmentation research enables you to target the most profitable, high-priority segments of the market with the right products and services, at the right time, and with a value proposition that will motivate them to purchase from you.
Concept Testing
Concept testing is a powerful mid-stream product development research method that ensures your concept or prototype meet the most important, unmet customer needs prior to launch. Drawing on the principles of design thinking and Voice of the Customer research, effective concept testing saves time and money and puts you on the path to launch more successful products, services, and customer experiences.
Journey Mapping
The most successful companies differentiate themselves not only by creating better products but also by delivering a superior customer experience. Customer journey maps are one of the best storytelling tools. By understanding the intersection of journey stages, needs, tasks, and touchpoints, you can create impactful journey maps that inspire action.
Customer Satisfaction
Customers demand your best, no matter where they are in their journey or where in the value chain they exist. The experiences you create have an impact on how satisfied customers are and how likely they are to recommend your organization to others (e.g., NPS or Net Promoter Score®). Creating an effective customer listening program is a critical step of understanding and moving the needle on satisfaction.
Brand Research
Every touchpoint you have with consumers shapes their perceptions and carries with it the opportunity to strengthen or weaken your brand. But what does your brand mean to consumers? How is your brand different from the competition? And how should your brand evolve to remain relevant in the future? Times change. People change. Product categories change. Is your brand changing with them?
Claims Development and Testing
Impactful advertising claims can drive sales but must be carefully developed to maximize impact and appropriately substantiated to survive challenges from competitors. A poorly tested claim can waste valuable marketing dollars. Misleading or improperly substantiated claims can expose your company to legal action, which may force you to suspend advertisements and pull products from stores. It is critical to use proven methods for developing impactful and defensible claims every time.
Ideation and Product Roadmapping
The most effective ideation and road mapping sessions are rooted in a deep sense of customer empathy and focused on answering critical business questions. The best innovations are ones that meet important, unmet customer needs. Ideation and product roadmapping sessions turn research results into action.
Quality Function Deployment (QFD)
Quality Function Deployment (QFD) translates Voice of the Customer findings into the product specifications that your engineers and others involved in developing new products can use. It is most often a facilitated session where a cross-functional team creates and populates a series of one or more matrices, the first and most common of which is referred to as the House of Quality (HOQ).
Training/Action Learning
With roots in the MIT Sloan School of Management, teaching is part of our heritage. Our experienced consultants can help your team be more effective innovators. From hands-on market research courses and customized innovation training, to comprehensive capability-building engagements that get you from insights to product concepts, we are your innovation consulting partner for successful product, service, and customer experience design.
- Voice of the Customer
- Machine Learning/AI
- Ethnography
- Conjoint Analysis and Discrete Choice
- Market Sizing & Segmentation
- Concept Testing
- Journey Mapping
- Customer Satisfaction
- Brand Research
- Claims Development and Testing
- Ideation and Product Roadmapping
- Quality Function Deployment (QFD)
- Insights Training
Trending Now
Voice of the Customer
If you ask customers what they need in a new product, you will hear generalities—”faster,” “cheaper,” “better”—or features your competitors already offer. But that’s not actionable insight, and these answers don’t lead to successful innovation. Successful products and services begin with a complete and detailed understanding of customer needs. Attaining actionable insights—new information that drives design decisions—requires Voice of the Customer methodology.
Machine Learning/AI
If your company is like most, you have access to mountains of proprietary customer data and public customer feedback. Your challenge? Mining these data for the answers you need to make better business decisions. AMS’s machine learning/AI offering allows you to quickly find answers to important questions in existing data, so you can agilely adapt to an ever-changing marketplace.
Ethnography
Ethnographic or observational research allows you to get beyond what people say to reveal latent, unspoken needs that customers might not even realize they have. It is an effective way to examine existing products and processes, as well as for refining product concepts and prototypes to maximize product-market fit. It demonstrates how customers use your products and services in a real-world context. Ethnographic research can be conducted in-person or virtually, over time.
Conjoint Analysis and Discrete Choice
Rather than directly asking customers what is important or how much they will pay, conjoint analysis presents people with a series of competing, attractive offers in a carefully designed experiment. Our approach to choice-based research rests upon groundbreaking academic research conducted by AMS consultants and proven real-world experience.
Market Sizing & Segmentation
The best marketing segmentation and sizing efforts are actionable. Effective market segmentation research enables you to target the most profitable, high-priority segments of the market with the right products and services, at the right time, and with a value proposition that will motivate them to purchase from you.
Concept Testing
Concept testing is a powerful mid-stream product development research method that ensures your concept or prototype meet the most important, unmet customer needs prior to launch. Drawing on the principles of design thinking and Voice of the Customer research, effective concept testing saves time and money and puts you on the path to launch more successful products, services, and customer experiences.
Journey Mapping
The most successful companies differentiate themselves not only by creating better products but also by delivering a superior customer experience. Customer journey maps are one of the best storytelling tools. By understanding the intersection of journey stages, needs, tasks, and touchpoints, you can create impactful journey maps that inspire action.
Customer Satisfaction
Customers demand your best, no matter where they are in their journey or where in the value chain they exist. The experiences you create have an impact on how satisfied customers are and how likely they are to recommend your organization to others (e.g., NPS or Net Promoter Score®). Creating an effective customer listening program is a critical step of understanding and moving the needle on satisfaction.
Brand Research
Every touchpoint you have with consumers shapes their perceptions and carries with it the opportunity to strengthen or weaken your brand. But what does your brand mean to consumers? How is your brand different from the competition? And how should your brand evolve to remain relevant in the future? Times change. People change. Product categories change. Is your brand changing with them?
Claims Development and Testing
Impactful advertising claims can drive sales but must be carefully developed to maximize impact and appropriately substantiated to survive challenges from competitors. A poorly tested claim can waste valuable marketing dollars. Misleading or improperly substantiated claims can expose your company to legal action, which may force you to suspend advertisements and pull products from stores. It is critical to use proven methods for developing impactful and defensible claims every time.
Ideation and Product Roadmapping
The most effective ideation and road mapping sessions are rooted in a deep sense of customer empathy and focused on answering critical business questions. The best innovations are ones that meet important, unmet customer needs. Ideation and product roadmapping sessions turn research results into action.
Quality Function Deployment (QFD)
Quality Function Deployment (QFD) translates Voice of the Customer findings into the product specifications that your engineers and others involved in developing new products can use. It is most often a facilitated session where a cross-functional team creates and populates a series of one or more matrices, the first and most common of which is referred to as the House of Quality (HOQ).
Training/Action Learning
With roots in the MIT Sloan School of Management, teaching is part of our heritage. Our experienced consultants can help your team be more effective innovators. From hands-on market research courses and customized innovation training, to comprehensive capability-building engagements that get you from insights to product concepts, we are your innovation consulting partner for successful product, service, and customer experience design.
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