MEET
Education
B.S., Marketing and Sociology, Providence College; Magna Cum Laude
M.B.A., Marketing Analytics, Bentley University; High Distinction
Affiliations
Insights Association,
Member of the Product Development and Marketing Association (PDMA) Board of Directors
Introduction
Kristyn is a principal at Applied Marketing Science where she leads the Insights for Innovation Practice. In her over twelve years of consulting experience, she has helped dozens of companies use customer insights to create more successful products, services and customer experiences.
Kristyn has extensive experience leading both domestic and international research engagements in business-to-business and consumer markets. She specializes in helping her clients to not only understand stated and latent customer needs through in-depth interviewing and ethnographic observation, but also with how to measure their criticality to innovation.
In addition to consulting work, Kristyn trains and coaches companies to create and implement their own in-house Insights and Voice of the Customer programs. Her published work has been featured in Fast Company and Marketing News. She has guest lectured at several institutions, including the MIT Sloan School of Management. Kristyn was recently appointed to the Product Development and Management Association (PDMA) Board of Directors. In this role she utilizes her background in product development consulting to make an impact and guide the organization.
Professionally, Kristyn is most energized when she’s helping clients uncover meaningful customer insights that change the way they think and that create real business impact. Personally, she enjoys traveling, hiking, trying new recipes, listening to podcasts, getting out on the tennis court, and spending as much time as she can with her family and close friends.
Speaking Engagements
Front End of Innovation (FEI) 2023
Why Asking ‘How Much Would You Pay?’ Makes No Cents: Strategies for Innovation Pricing
Everyone has their price, and even the best innovations are useless if no one will buy them. Developing a pricing strategy that captures value but is acceptable to customers is tricky. Join Applied Marketing Science as we explore best practices for optimizing pricing and how to avoid common pitfalls.
PDMA Inspire Innovation Conference 2022
The Key to Successful VOC in Agile Teams
Kristyn Corrigan teaches strategies for planning, interview question development, and backlog prioritization. This session is useful for organizations who want to fit systematic VOC within iterative, fast-paced processes.
Product Mastery Now Podcast
413: The Key to Successful VOC in Agile Teams – with Kristyn Corrigan
Kristyn Corrigan was recently featured on the Product Mastery Now podcast hosted by Chad McAllister, PhD. Recorded at the PDMA Inspire Innovation Conference, Kristyn explains the three pillars of conducting effective Voice of the Customer (VOC) research within agile frameworks and provides valuable advice for product managers looking to implement VOC. Listen now:
Front End of Innovation 2022
Holy Cow! New England Dairy’s 4 Pillars of Customer Centric Innovation
In today’s rapidly changing environment, understanding the evolving needs of customers has never been more important. It has also never been more challenging. In their session, Kristyn Corrigan and Michael DeAngelis (New England Dairy) will discuss the four critical success factors of customer-centric innovation, from which attendees can glean actionable steps to overcome hurdles in uncovering their customers’ needs.
Front End of Innovation 2021
Machine Learning: Leading the Voice of the Customer Insights Revolution
Kristyn Corrigan presents with Yogesh Chavda, Head of Insights at WS Audiology. They discuss how the machine learning method uncovers nuanced insights that even traditional research may overlook. Attendees will learn first-hand how WS Audiology partnered with AMS and utilized machine learning to answer their most pressing brand and product strategy questions.
PDMA Virtual Mini Conference 2020
Innovating in a Virtual Universe
Kristyn Corrigan is joined by a panel of experts to discuss tools, methods, and other key tips for navigating innovation in a virtual universe. Kristyn will also discuss potential innovation pitfalls to avoid.
TMRE Virtual Digital Summit
Machine Learning: Unmasking Insights in the Masked Era
Kristyn Corrigan and Carmel Dibner discuss how researchers can utilize machine learning to gather deep, transformative insights, even without being face-to-face with customers.
FEI Presents: Leading Innovation in a Digital World
Machine Learning: Finding Sticky Innovations in the Age of Stuck at Home
Kristyn Corrigan and Carmel Dibner discuss how machine learning can be leveraged to gather unique and actionable customer insights during this transformative time.
PDMA Journal of Product Innovation Management (JPIM) Virtual Research Forum 2020
Future of Design, Development, and Innovation (DDI) During Turbulent Times
Kristyn Corrigan joins a panel of experts in addressing how DDI may be impacted by the global pandemic and the climate of racial and civil unrest. In addition, they will discuss how technology plays a critical role in addressing some of these problems, but may also exacerbate them if used inappropriately.
Insights Association Corporate Researchers Conference 2019
The Future of Innovation: Faster, Better Insights with AI
Kristyn Corrigan presents on ACE™ (Automated Content Evaluator) a machine learning algorithm developed in collaboration with researchers at MIT. Learn how machine learning can help uncover customer insights faster and cheaper, from existing user-generated content like online reviews, discussion boards, user forums, and customer verbatims.
PDMA Annual Conference 2019
Kristyn Corrigan and Gerry Katz, AMS Chairman Emeritus, will be presenting alongside Douglas Clark of Douglas Dynamics. The team will discuss how new advances in machine learning can drastically improve current research practices and uncover new hidden insights. The presentation will include an illustrative case example from Douglas Dynamics.
Insights Association Spring Conference 2019
Front End of Innovation 2019
The Future of Innovation: Faster, Better Insights with AI
Kristyn Corrigan presents on ACE™ (Automated Content Evaluator) a machine learning algorithm developed in collaboration with researchers at MIT. Learn how machine learning can help uncover customer insights faster and cheaper, from existing user-generated content like online reviews, discussion boards, user forums, and customer verbatims.
Insights Association NEXT Conference 2019
Kristyn Corrigan demonstrates the many benefits of machine learning, including walking through an illustrative case example to bring the method to life.
Areas of interest
Industries
Heavy Equipment
Building Materials & Durables
Consumer Durables
Fast Moving Consumer Goods
Kristyn’s Thought Leadership
Get to know Kristyn – she was recently interviewed on the Product Mastery Now podcast.
