Presented originally as part of the 2024 Product Development and Management Association (PDMA) Innovation in Focus webinar series.
Applied Marketing Science (AMS), in partnership with Professor Artem Timoshenko from the Kellogg School of Management, is exploring how custom Generative AI can accelerate and enhance VOC insights. The central question: can Gen AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for front-end innovation?
Join Principal and Practice Lead Kristyn Corrigan for this one-hour webinar facilitated by the PDMA.