When it comes to innovation, tall tales and hack advice abound. They run the gamut from how it’s done and who should be involved to where ideas come from. These aren’t the only or even the most pervasive three myths about innovation, but they are the source of some of the most wrongheaded thinking about the ways companies and their customer alike drive innovation.
ARTICLE
3 Innovation Myths That Just Won’t Die
Fast Company
Download the PDFAuthor Profile
Kristyn Corrigan
Principal
kcorrigan@ams-inc.com(781) 250-6326Let's stay in touch
Subscribe to receive the latest market research insights from AMS
