INDUSTRY WE SERVE
Medical Products and Pharmaceuticals
Uncover insights about clinicians, patients, administrators and payors
At Applied Marketing Science (AMS), we execute high-quality market research for the world’s best-known healthcare companies and emerging ventures. They trust our 30 years of expertise in medical products and healthcare because we deliver actionable insights—and we can do the same for your company.
From medical devices and diagnostics to pharmaceuticals and healthcare delivery, our team has advised innovators in nearly every clinical specialty. Let us help you better understand clinicians, administrators, payors, and patients for improved patient outcomes, more satisfied providers, and better financial returns.
Uncover insights about clinicians, patients, administrators and payors
At Applied Marketing Science (AMS), we execute high-quality market research for the world’s best-known healthcare companies and emerging ventures. They trust our 30 years of expertise in medical products and healthcare because we deliver actionable insights—and we can do the same for your company.
From medical devices and diagnostics to pharmaceuticals and healthcare delivery, our team has advised innovators in nearly every clinical specialty. Let us help you better understand clinicians, administrators, payors, and patients for improved patient outcomes, more satisfied providers, and better financial returns.
Our Clients
We work with some of the biggest names in the medical products and healthcare industries
OUR SOLUTIONS FOR
Medical Products & Pharmaceuticals
Medical Market Assessment & Sizing
Examine opportunities to enter new markets or expand in existing markets, and determine addressable market volume.
Medical Ethnography
Customer Insights Training for Healthcare Markets
Equip your team with the skills to understand clinician and patient needs.
Customer Needs Analysis
Systematically understand clinician and patient needs, with the depth and comprehensiveness you require to make critical product development decisions.
Concept Testing
Evaluate and optimize new product prototypes and concepts for perceived clinical acceptability and patient usability.
Patient & Clinician Journey Mapping
Analyze the customer experience including important needs at critical touchpoints, from either the clinician or patient perspective.
Conjoint Analysis for Healthcare Markets
Use the most effective discrete choice methods for determining optimal product configuration and price by modeling clinician adoption patterns.
Medical Market Assessment & Sizing
Examine opportunities to enter new markets or expand in existing markets, and determine addressable market volume.
Medical Ethnography
Customer Insights Training for Healthcare Markets
Equip your team with the skills to understand clinician and patient needs.
Customer Needs Analysis
Systematically understand clinician and patient needs, with the depth and comprehensiveness you require to make critical product development decisions.
Concept Testing
Evaluate and optimize new product prototypes and concepts for perceived clinical acceptability and patient usability.
Patient & Clinician Journey Mapping
Analyze the customer experience including important needs at critical touchpoints, from either the clinician or patient perspective.
Conjoint Analysis for Healthcare Markets
Use the most effective discrete choice methods for determining optimal product configuration and price by modeling clinician adoption patterns.
Medical Market Assessment & Sizing
Entering a new specialty or subspecialty is an expensive endeavor. Before allocating resources to upstream product design and downstream product marketing, it is critical to understand the opportunity—the size of the relevant clinician market, potential procedure volume and penetration of competing techniques. Market research can answer these questions and reduce your risk.
Sneak peek of our
Success Stories
Industry Expertise
Our team has supported medical product and healthcare innovation across a broad span of clinical areas and disease states, including:
- Cardiology and Electrophysiology
- Interventional Radiology
- Pulmonology
- Gastroenterology
- Oncology
- Dentistry
- Colorectal Surgery
- Obstetrics and Gynecology
- Pathology and Diagnostic Testing
- Cardiology and Electrophysiology
- Interventional Radiology
- Pulmonology
- Gastroenterology
- Oncology
- Dentistry
- Colorectal Surgery
- Obstetrics and Gynecology
- Pathology and Diagnostic Testing
Rely on our experts to create innovative medical products and distinctive patient and clinician experiences.
