The COVID-19 pandemic has led to significant changes in customers’ wants and needs, making market research more important than ever before. While in-person market research techniques are challenging in a socially distanced world, several emerging techniques are perfectly suited for gathering customer wants and needs in the current environment. Join Kristyn Corrigan and Carmel Dibner of Applied Marketing Science for an exploration of how companies are using machine learning and other creative techniques to understand the shifting landscape of customer needs during these unprecedented times.
- Gathering customer wants and needs is more important than ever.
- New techniques can enable you to gather this information quickly and cost efficiently without sacrificing quality.
- Those who take advantage of emerging and creative market research techniques during the pandemic will be best prepared to meet customer demands.