Presented originally during the 2024 TMRE @ Home virtual event.
Applied Marketing Science (AMS), in partnership with Professor Artem Timoshenko from the Kellogg School of Management, is exploring how custom Generative AI can accelerate and enhance VOC insights. The central question: can Gen AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for front-end innovation?
Join Principal and Practice Lead Kristyn Corrigan and Associate Principal Rachael Settipani for this presentation.