Everyone always says, “I already talk with my customers.” But the question remains, are you having the right conversations?
Join Applied Marketing Science Principal, Kristyn Corrigan, as she discusses the five questions you need to start asking your customers immediately to identify unmet needs.
In this 30-minute webinar you will learn best practices for effective in-depth interviews, including:
- Why and how effective in-depth interviews can help you to innovate and answer difficult product development questions
- The right questions to ask and how to ask them
- How to distill customer interviews for actionable insights
