Artificial Intelligence & LLMs

Understanding customer needs is more challenging–and more crucial–than ever before. As markets evolve and information flows freely, businesses must anticipate and address emerging customer needs to maintain a competitive advantage. How can market researchers capture unmet customer needs and turn them into actionable insights? The answer: AMS’s supervised, finetuned large language model (LLM), developed in partnership with leading academic researchers.

Fast, precise, and efficient, this cutting-edge LLM is revolutionizing Voice of the Customer (VOC) research. It navigates the complexity of customer needs and is optimized to meet the unique demands of VOC analysis. Trained using thousands of customer needs from professional VOC studies spanning various categories, and through a process of supervised finetuning and prompt engineering, the LLM mimics how human market researchers learn to analyze data.

The result is a powerful tool that can aggregate and analyze customer data from a wide range of public and proprietary sources, such as product reviews and call center transcripts, providing insights comparable to those generated by professional market research analysts Importantly, unlike traditional, public AI platforms, this proprietary LLM keeps your data private–ensuring that the competitive advantage stays yours.