Big Data Analysis
What if the answers to your most pressing research questions are in the data you already have? If your company is like most, you have access to mountains of proprietary customer data and public consumer feedback. Your challenge? Mining these data for the answers you need to make better business decisions.
The AMS Difference
We use the latest advances in machine learning developed in partnership with MIT, as well as sophisticated multivariate data modeling and other big data analytics, to mine big data for the gems of insight you need to design better products and strengthen your brand.
Combining sophisticated algorithms with thoughtful human analysis, we mine big data to:
- Develop a list of key attributes (functional and emotional) that are important to consumers
- Understand how your brand is perceived relative to competitors
- Find opportunities to strengthen brand loyalty
We analyze both consumer-generated content and other types of content including, but not limited to:
- Online product reviews
- Product discussion forums
- Consumer call center data
- Existing survey datasets, including answers to open-ended questions
- Secondary research purchased by your company
Our methods are fast, reliable and cost-effective.
The End Result
Our team synthesizes data into actionable insights as we identify opportunities to improve your products and brand. Our reports provide clear and actionable answers, so cross-functional teams can quickly make use of the new insights. In addition, we recommend next steps based on our findings.
