Webinar On Demand 

Leveraging AI for Customer Journey Mapping Success: Boston Children’s Hospital Case Study

Presented originally at the TMRE@Home & FEI Continued Conferences 2023

Watch this session presented jointly by Carmel Dibner of Applied Marketing Science (AMS) and Stephanie Zawacki of Boston Children’s Hospital. Their presentation provides a deep dive into how machine learning and AI changed the way the #1 pediatric hospital in the U.S. understood the care journey and experiences of its pediatric complex care patients. 
AMS is pleased to announce that this recent study conducted on behalf of Boston Children’s Hospital was awarded the 2023 Quirk’s Marketing Research and Insight Excellence Award – Health Care/Pharmaceutical Research Project. The award winners were selected by a panel of 45 judges after considering more than 200 submissions across several categories. Powered by Quirk’s Media, the Marketing Research and Insight Excellence Awards shine a much-deserved spotlight on the researchers, vendors, products, and services adding value and impact to marketing research.

Presenters: Carmel Dibner, Stephanie Zawacki
Length: 00:25:21


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