Presented originally at the TMRE Continued 2023 virtual event.
Applied Marketing Science (AMS), in collaboration with researchers from MIT and the Kellogg School of Management, has developed a new way to uncover critical insights from existing user-generated content.
Join AMS Principal Carmel Dibner and Dr. Artem Timoshenko of the Kellogg School of Management to explore how companies use machine learning to gather unique and actionable insights more quickly and cost-effectively than ever before.