Originally presented in partnership with All Things Insights on March 5, 2025.
Presented by Carmel Dibner, Principal at AMS, and Dr. Artem Timoshenko, Associate Professor of Marketing at Northwestern University’s Kellogg School of Management, this webinar introduces a groundbreaking approach to VOC research.
AMS researchers, in collaboration with Dr. Timoshenko, have developed a supervised finetuned Large Language Model (LLM) that identifies customer needs with unparalleled precision. This cutting-edge AI model goes beyond replicating human analysis—it amplifies it, helping to uncover hidden insights and redefining the way we understand customer needs.