Our Solutions

Voice of the Customer

Our Approach

Something here about how we’re the founders of Voice of the CUstomer and why that’s important.

We use the latest advances in machine learning developed in partnership with MIT, as well as sophisticated multivariate data modeling and other big data analytics, to mine big data for the gems of insight you need to design better products and strengthen your brand.

At AMS we know that real insight comes from examining customer experiences and understanding customers to develop a keen sense of empathy. We observe, we inquire and we measure. What are customers trying to do? How do they solve those problems today? What are their frustrations or pain points? What is their experience working with your company or with your competitors? We answer these questions through systematic research methods, including:

In-Depth Interviews

Using storytelling and projective techniques to explore customer experiences

Customer Journey Mapping

Using storytelling and projective techniques to explore customer experiences

Analyses of Interview Transcripts

For a complete understanding of customer requirements

Ethnographic Research

Using storytelling and projective techniques to explore customer experiences

Voice of the Customer Surveys

Using storytelling and projective techniques to explore customer experiences

Your Customers are Ready to be Heard

Are you ready to Listen?

Learn how to apply Voice of the Customer at your own organization

WORKSHOP

Listening to the Voice of Customer

Dates: March 11-14, 2024
Virtual

Develop innovations that will succeed with the Voice of the Customer.