B2B market research focuses on gaining a deep understanding of how businesses sell goods or services to other businesses in order to inform product development or marketing strategy. Compared to more traditional consumer research, the B2B decision-making process is often more considered and may involve multiple stakeholders. In B2B, the value chain is typically longer, the seller and buyer may continue to interact long after finalizing the sale, and B2B products and services themselves are often more complex.
Applied Marketing Science, a full-service custom research firm with an international reach, has more than 30 years of experience conducting high quality market research, training and consulting to help B2B companies successfully develop and launch new products and services.
Uncover the insights you need to make better decisions in B2B markets. Read the ‘Insights for B2B Markets’ resource guide.