Everyone has their price – meaning that even the best innovations are useless if no one will buy them. Developing a pricing strategy that captures value but is acceptable to customers is tricky.
Applied Marketing Science (AMS) Associate Principal Meaghan Foley brings you the best-in-industry strategies and know-how you need for effective pricing.
Designed for product managers and product marketing managers, this webcast will take you through use cases for each product pricing method to help you tackle the challenge of creating an effective pricing model for your new innovations.