Product Managers are under more pressure than ever to develop truly new and innovative products. But, without the right customer insights it’s hard to be sure that you are developing something that actually addresses an unmet need in the market. Voice of the Customer is a scientific, proven, and repeatable research methodology that has helped hundreds of companies develop successful new products, services, and distinctive customer experiences. Join Applied Marketing Science Principal, Kristyn Corrigan, for a discussion of the top five things you need to know in order to get the most out of your Voice of the Customer initiatives.
In this presentation, you will learn:
- Why Voice of the Customer matters today more than ever
- What the Voice of the Customer research method involves and why it works
- Critical success factors for implementation of Voice of the Customer across your organization
- Examples of Voice of the Customer in practice in both B2B and B2C applications