Creating Markets: Succeeding in the Industrial Internet of Things

The Industrial Internet of Things (IIOT) has arrived. Most analysts predict that the future is bright for the IIOT, with some predicting it will add $14.2 trillion USD to the global economy by 2030. But the potential opportunity does not necessarily mean immediate sales for your company. In fact, many manufacturers of engineered products, the “things” in the internet of things, have struggled to commercialize IIOT offerings. This webinar will discuss key barriers to success in the IIOT and how smart customer research can prepare you to meet the challenge. Participants in the webinar will learn about barriers inherent in older industries, transitioning to a digital product offering and developing compelling IIOT value propositions. The webinar will also cover research approaches to help you succeed in the IIOT.