While you may need to stay arms-length (or rather 6 feet) away from consumers, that doesn’t mean you can’t gather deep, transformative insights. In a world full of changes and challenges, brands have a unique opportunity to find game-changing consumer insights by leveraging the power of virtual ethnography, in-depth interviewing and machine learning. Join Kristyn Corrigan of Applied Marketing Science for a discussion of innovative qualitative research methods and real-world case examples. Explore how brands are using new and innovative methods to collect unique and actionable consumer insights quickly and cost effectively during this transformative time.
In this webinar, you will learn:
- Why understanding customer needs is especially critical in these unprecedented times
- Emerging methods for uncovering stated and unstated customer needs in the pandemic world
- The impact of connectivity, mobile ethnographic techniques, and artificial intelligence on customer needs