Although today the phrase Voice of the Customer refers to almost any market research, the real term, Voice of the Customer, refers to a scientific, proven, and repeatable research methodology that has helped hundreds of companies develop successful new products, services, and distinctive customer experiences.
Join Applied Marketing Science Principal, John Burns, for a discussion of the real Voice of the Customer, why the method works, and examples of real-world applications.
In this presentation, you will learn:
- Why Voice of the Customer matters today more than ever
- What the real Voice of the Customer research method involves and why it works
- How to distinguish real Voice of the Customer from other kinds of market research
- Examples of Voice of the Customer in practice
