Webinar On Demand 

What’s Cooking? Spectrum Brands’ Revolutionary Approach to Customer Insights

Presented originally at the The Marketing Research Event (TMRE) Continued 2022

Join Spectrum Brands (maker of George Foreman, Black & Decker, Remington and other well-known brands) and Applied Marketing Science as we explore how the organization has made deep understanding of customer needs central to their innovation strategy. Through a case study, we will explore the multitude of ways identifying a full range of customer needs has paid dividends for Spectrum Brands’ air fryer category and beyond. Specifically, we will address how aligning on customer needs was a critical tool in the successful reorganization of the portfolio after their 2021 acquisition of Tristar Products.

Presenters: Carmel Dibner, Cassandra Maktabi
Length: 00:16:34


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