Presented originally at the The Marketing Research Event (TMRE) Continued 2022
Join Spectrum Brands (maker of George Foreman, Black & Decker, Remington and other well-known brands) and Applied Marketing Science as we explore how the organization has made deep understanding of customer needs central to their innovation strategy. Through a case study, we will explore the multitude of ways identifying a full range of customer needs has paid dividends for Spectrum Brands’ air fryer category and beyond. Specifically, we will address how aligning on customer needs was a critical tool in the successful reorganization of the portfolio after their 2021 acquisition of Tristar Products.
