Webinar On Demand 

What Can Shakespeare Teach Us About Innovation?

What can Shakespeare teach us about innovation? More than you might think. Excessive pride, naïveté, indecisiveness, selfish egotism—these and other timeless human flaws doom the heroes of his 400-year-old plays. In the world of modern business, these same human flaws often contribute to failures in innovation. Although companies and business authors are good at discussing the business and technical reasons for innovation failure, they spend less time examining how human flaws lead to failures in innovation. This webinar presents four real-world business cases showing how human flaws—the same described by Shakespeare centuries ago—contributed to innovation failure. It then presents questions for innovators to think about to avoid the same fate.

Presenter: John Burns
Length: 00:19:07


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