MEET
Education
B.A., Psychology and Sociology, Business & Organizations Concentration, Cornell University; Magna Cum Laude,
M.B.A., Marketing and Management, The Wharton School, University of Pennsylvania; Palmer Scholar
Affiliations
Insights Association,
Women in Research (WIRe)
Introduction
Carmel is a principal at Applied Marketing Science where she is responsible for client relationships, client service delivery, and business development. Over the past decade, Carmel has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences. Over the course of her career, Carmel has worked both as a consultant and on the corporate side in brand management at Unilever for the flagship brand, Dove®.
Carmel has extensive experience managing traditional qualitative and quantitative research engagements in business to business and consumer markets. Additionally, Carmel leads the development and implementation of several innovative new research methodologies at AMS.
Carmel is passionate about the intersection of psychology and business. She enjoys helping clients make important business decisions based on customer research. She is particularly excited by how AI and Machine Learning are transforming the field of research and enjoys working with clients to unleash the potential of these new research methodologies. Outside of work, Carmel enjoys spending time with family and friends, travel, dance, and exploring new restaurants.
Speaking Engagements
TMRE Continued 2022 
What's Cooking? Spectrum Brands' Revolutionary Approach to Customer Insights
Carmel Dibner will be joined by Cassandra Maktabi, Senior New Product Manager at Spectrum Brands, to explore how Spectrum Brands has made deep understanding of customer needs central to their innovation strategy. They will explore the multitude of ways identifying a full range of customer needs has paid dividends for Spectrum Brands’ air fryer category and beyond. Specifically, they will address how aligning on customer needs was a critical tool in the successful reorganization of the portfolio after their 2021 acquisition of Tristar Products.
Product Mastery Now Podcast
Episode 405: Create serial innovation product teams – with Abbie Griffin, PhD, and Carmel Dibner
Carmel Dibner and Dr. Abbie Griffin discuss serial innovators and how they can greatly improve the innovation results of an organization. Abbie and Carmel define the term ‘serial innovator’ and explain how carefully structured and developed teams results in exponential innovation success; they also share insights related to personalities, skills and attitudes that will help listeners start building in-organization serial innovation teams. Innovation success and well-structured teams go hand in hand. Listen now;
TMRE @ Home 2022
Secret Strategies for Creating Serial Innovation Teams
Carmel Dibner and Abbie Griffin, PhD discuss how to structure your internal teams for successful innovation. They cover insights related to personalities, skills and attitudes that predict innovation success. They also discuss how to think about team size, how to stay on task during the early stages of innovation and provide strategic tips to contribute to your team’s success.
FEI Presents: Leading Innovation in a Digital World 2020
Machine Learning: Finding Sticky Innovations in the Age of Stuck at Home
Carmel Dibner and Kristyn Corrigan discuss how machine learning can be leveraged to gather unique and actionable customer insights during this transformative time.
TMRE: The Market Research Event Virtual Digital Summit 2020
Machine Learning: Unmasking Insights in the Masked Era
Carmel Dibner and Kristyn Corrigan discuss how researchers can utilize machine learning to gather deep, transformative insights, even without being face-to-face with customers.
Quirk’s Event Brooklyn 2020
Unearthing the Unexpected: The Power of Machine Learning
Carmel Dibner discusses advances in machine learning technology that allow researchers to gain insights for innovation much quicker and less expensively than ever before. The technology, developed in collaboration with researchers in MIT, enables companies to collect insights from existing text-based content – whether public or private – in a matter of a few short weeks.
Front End of Innovation (FEI) 2019
“The Future of Innovation: Faster, Better Insights with AI”
Carmel Dibner and Kristyn Corrigan discuss how machine learning continues to transform innovation, and how powerful customer insights can be uncovered from the data you already have.
Front End of Innovation (FEI) 2018
Machine Learning: When Primary Research Becomes Secondary
Carmel Dibner and John Mitchell share the latest advancements in machine learning for market research, including how it can help uncover customer insights faster and cheaper from existing user-generated content.
Northeastern University 2017
Carmel Dibner guest lectured at Northeastern University in April 2017 as part of a market research course (Marketing 6210) alongside John Mitchell. Carmel discussed the characteristics of a successful researcher, applicable academic disciplines and courses outside of the market research field that are valuable for a career in insights.
Areas of interest
Industries
Fast Moving Consumer Goods
Engineered Products & Components
Consumer Durables
Nonprofit and Public Sector
Building Materials & Durables
Banking, Investing and Insurance
Technology and Telecommunications
Carmel’s Thought Leadership
Get to know Carmel – she was recently interviewed alongside Abbie Griffin, Ph.D. on the Product Mastery Now Podcast, hosted by Chad McAllister.
