John Mitchell
President & Managing Principal


A.B., Government, Harvard College, M.B.A., New York University, with distinction


CXPA, Insights Association,
Women in Research (WIRe)


As a leader in the Insights for Innovation practice at Applied Marketing Science (AMS), John has over 20 years’ experience in marketing strategy, market research, and innovation. He specializes in research to support new product development and customer experience design, and has led engagements in the U.S., Latin America, Europe and Asia. John has also trained and coached hundreds of AMS clients to develop their in-house insight capabilities. He is a CXPA Certified Customer Experience Professional and a RIVA-trained focus group moderator.

Prior to his current role at AMS, John was a customer insights expert at McKinsey & Company, where he helped develop McKinsey’s model of the Consumer Decision Journey. He also worked at Innosight, an innovation strategy consulting firm founded by disruptive-innovation pioneer Clayton Christensen, and he led the North America customer insights team at Cimpress.

Outside of work, John is a skilled carpenter and woodworker. In addition to working in his own shop, John volunteers with Habitat for Humanity of Greater Lowell, and leads youth service trips to alleviate poverty housing, through the Appalachia Service Project. John is also a leader in the Boy Scouts of America, a youth-softball coach and an amateur guitarist and vocalist.

Areas of Interest


e-commerce & retail

eCommerce and Retail

Consumer Durables

technology & telecommunications

Technology and Telecommunications

travel, logistics & hospitality

Travel, Logistics and Hospitality

Get to know John – he’s presenting at the upcoming Intellus Worldwide 2023 Summit.

John is ready to help solve your business challenges