Research & Innovation Training Workshops
Upcoming Public Workshops
Throughout the year, we offer a variety of research and innovation training workshops open to people from different organizations.
Receiving enthusiastic reviews from participants, our workshops provide a low-risk opportunity to learn new skills, brush up on best practices or just see what our training is all about prior to bringing us in-house to train your team.
27 – 29 September 2022
Led by veteran product development and market research experts, Andrea Ruttenberg, Ph.D. and Kristyn Corrigan, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business.
The course is delivered in a lively, interactive virtual format with numerous hands-on activities. Participants will learn how to:
- Scope an effective study
- Choose the right customers to interview
- Analyze customer interviews to extract customer needs
- Use quantitative methodologies to prioritize needs for product development
1 – 3 November 2022
Join innovation and product development expert Professor Abbie Griffin, and long-time innovation practitioners John Mitchell and Kristyn Corrigan of Applied Marketing Science for a three-day Product Innovation Master Class to up your innovation game.
At this virtual workshop you will learn how to formulate and develop strategically important new product development projects, how to gain acceptance for them in your organization, and how increase their (and your) likelihood of success.
The session will cover important topics every innovator must master, including:
- Formulating the strategic opportunity for innovation
- Targeting the right customers and the right customer problems
- Building the right team for successful innovation
- Selling your idea within your organization
Considering Private Training?
Let us customize a private training that’s just right for your team.
Our workshops are frequently offered in partnership with the following organizations: Institute for the Study of Business Markets (ISBM), the Product Development and Management Association (PDMA), and Manufacturers Alliance for Productivity and Innovation (MAPI).