Research & Innovation Training Workshops
Upcoming Public Workshops
Throughout the year, we offer a variety of research and innovation training workshops open to people from different organizations.
Receiving enthusiastic reviews from participants, our workshops provide a low-risk opportunity to learn new skills, brush up on best practices or just see what our training is all about prior to bringing us in-house to train your team.
6 – 9 March 2023
Led by veteran product development and market research experts, Andrea Ruttenberg, Ph.D. and Rachael Settipani, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation in your business.
The course is delivered in a lively, interactive virtual format with numerous hands-on activities. Participants will learn how to:
- Scope an effective study
- Choose the right customers to interview
- Analyze customer interviews to extract customer needs
- Use quantitative methodologies to prioritize needs for product development
Considering Private Training?
Let us customize a private training that’s just right for your team.
Our workshops are frequently offered in partnership with the following organizations: Institute for the Study of Business Markets (ISBM), the Product Development and Management Association (PDMA), and Manufacturers Alliance for Productivity and Innovation (MAPI).