Research & Innovation Training Workshops
Upcoming Public Workshops
Throughout the year, we offer a variety of research and innovation training workshops open to people from different organizations.
Receiving enthusiastic reviews from participants, our workshops provide a low-risk opportunity to learn new skills, brush up on best practices or just see what our training is all about prior to bringing us in-house to train your team.
Experienced Instructors
Senior AMS consultants teach all of our workshops. Our consultants are gifted instructors who practice what they teach—they have years of experience helping clients improve at innovation.
Proven Techniques
The techniques we teach are best-in-class, and have been developed at leading institutions, such as the MIT Sloan School of Management, and proven in real-world experience.
Social Networking
Our workshops also offer great opportunities for networking with colleagues in roles similar to yours.
18 – 19 October 2023
Burlington, MA
*Please Note: Both of our virtual VOC courses are FULL and now SOLD OUT. We hope that you can join us for our upcoming in-person VOC course – registration is now open!*
Join Applied Marketing Science (AMS) for our acclaimed workshop, “Listening to the Voice of the Customer.” The workshop will be held live and in-person at the AMS headquarters in Burlington, MA. There is no better time to visit New England than in the autumn months!
Led by veteran product development and market research experts John Mitchell and Kristyn Corrigan, this course will introduce Voice of the Customer (VOC) market research and teach you how to use it to accelerate innovation. The course is delivered in a lively, interactive format with numerous hands-on activities.
- Scope an effective study
- Choose the right customers to interview
- Analyze customer interviews to extract customer needs
- Use quantitative methodologies to prioritize needs for product development
Considering Private Training?
Let us customize a private training that’s just right for your team.
Our Partners
Our workshops are frequently offered in partnership with the following organizations: Institute for the Study of Business Markets (ISBM), the Product Development and Management Association (PDMA), and Manufacturers Alliance for Productivity and Innovation (MAPI).
