MEET
Education
B.S., Marketing and Finance, Boston College, Cum Laude
M.B.A., Marketing, Bentley University, High Distinction
Affiliations
Insights Association, PDMA,
Boston College Alumni Association
Introduction
Patty is a principal at Applied Marketing Science. She helps companies in financial, industrial, healthcare, and consumer markets use research and insights to create more successful products, services, and customer experiences. In her role, she is responsible for client relationship management, as well as spearheading AMS’s application of discrete-choice methodologies in both litigation and corporate research engagements.
Patty has extensive experience leading both domestic and international research engagements in business-to-business and consumer markets. She specializes in helping her clients to not only understand stated and latent customer needs through in-depth interviewing and ethnographic observation, but also with how to measure their criticality to innovation. Specifically, Patty is passionate about the use of discrete-choice methodologies in gaining in-depth insights into the decisions customers make about products and services.
Patty is most energized when she’s helping clients develop research studies that will help them uncover meaningful customer insights that create real business impact. Personally, she enjoys traveling, trying new restaurants, listening to podcasts, rooting on Boston sports teams, and spending time with her family and close friends.
Areas of Expertise
Industries

Heavy Equipment

Engineered Products & Components

Banking, Investing & Insurance

E-Commerce & Retail

Technology & Telecommunications

Building Materials & Durables

Travel, Logistics & Hospitality

Consumer Durables
