How to Be a Good Research Client

Employee working on laptop, representing communication with research firms

ARTICLE

Quirk's Marketing Research Review

Industries

ALL

Solutions

Customer Satisfaction, Conjoint Analysis and Discrete Choice, Machine Learning/AI, Ethnography, Ideation and Product Roadmapping, Voice of the Customer, Quality Function Deployment (QFD), Journey Mapping, Segmentation & Market Sizing

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Author Profile

Gerry Katz

Vice Chairman

gkatz@ams-inc.com (781) 250-6303

Get in Touch



(781) 250-6300



inquiry@ams-inc.com



Applied Marketing Science 303 Wyman Street Waltham, MA 02451

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