Employee working on laptop, representing communication with research firms

ARTICLE

How to Be a Good Research Client

Quirk's Marketing Research Review

Industries

ALL

Solutions

Customer Satisfaction, Conjoint Analysis and Discrete Choice, Machine Learning/AI, Ethnography, Ideation and Product Roadmapping, Voice of the Customer, Quality Function Deployment (QFD), Journey Mapping, Segmentation & Market Sizing

By Gerry Katz

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.