How to Be a Good Research Client

Employee working on laptop, representing communication with research firms

ARTICLE

Quirk's Marketing Research Review

Industries

ALL

Solutions

Customer Satisfaction, Conjoint Analysis and Discrete Choice, Machine Learning/AI, Ethnography, Ideation and Product Roadmapping, Voice of the Customer, Quality Function Deployment (QFD), Journey Mapping, Segmentation & Market Sizing

A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

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Author Profile

Gerry Katz

Vice Chairman

gkatz@ams-inc.com (781) 250-6303

Get in Touch



(781) 250-6300



inquiry@ams-inc.com



Applied Marketing Science 303 Wyman Street Waltham, MA 02451

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