By Gerry Katz
“Better to be vaguely right than precisely wrong.” After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B market research offers B2C researchers.
ARTICLE
By Gerry Katz
“Better to be vaguely right than precisely wrong.” After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B market research offers B2C researchers.
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