What B2C Can Learn from B2B Article

ARTICLE

What B2C can learn from B2B
Quirk's Marketing Research Review

“Better to be vaguely right than precisely wrong.” After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B market research offers B2C researchers.

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Gerry Katz
Gerry Katz

Vice Chairman

gkatz@ams-inc.com(781) 250-6303
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