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MEET

Brian Sheil

Associate Principal

781-250-6330

Education

B.A, Political Science, Providence College
MBA, Providence College

Introduction

Brian Sheil is an associate principal in the Insights for Innovation practice at Applied Marketing Science (AMS), where he helps organizations harness customer insights to inform critical business decisions and drive the development of successful products and services. With deep experience across financial services, industrial, and B2B markets, Brian leads complex qualitative and quantitative research engagements in both domestic and international settings, consistently translating insights into actionable strategy. He is passionate about empowering organizations to better serve their customers, utilizing a customer-centric approach to uncover insights that directly impact business outcomes.
 
As an associate principal, Brian manages the full research lifecycle: from study design and exploratory research through fieldwork, analysis, and executive-ready reporting. He is an experienced trainer and insights advisor, working with organizations to develop and strengthen their internal research capabilities, with particular emphasis on Voice of the Customer (VOC) programs.
 
A sought-after speaker, Brian has appeared at leading industry conferences and on popular webinar series, including the Insights Association North Atlantic Chapter Annual Conference and PDMA’s Innovation in Focus series. His engaging presentations span a range of topics, including VOC programs, the application of generative AI in market research, and building effective market research teams.
 
Prior to joining AMS, Brian honed his expertise at Logica Research, where he managed high-stakes projects across various sectors. There, he gained a deep understanding of market dynamics and go-to-market strategies.
 
Brian holds an MBA from Providence College, where he also earned a B.A. in political science with a minor in business studies, graduating magna cum laude.

Speaking Engagements

Certificate in Market Research: A Live Virtual Masterclass

Led by Brian Sheil, Associate Principal at Applied Marketing Science, the Certificate in Market Research: A Live Virtual Masterclass is designed for product professionals looking to strengthen their market research capabilities. This new interactive program from the Product Development and Management Association (PDMA) provides practical training in the tools, methods, and frameworks needed to gather meaningful customer and market insights and translate them into better business decisions.

Insights Association North Atlantic Chapter Annual Conference 2025

Leveling Up your Skills to Stay Relevant; Training & Development Insights Professionals, Today & Tomorrow

Brian Sheil will be sharing insights on how nurturing talent drives business impact as part of the “Leveling Up your Skills to Stay Relevant; Training & Development Insights Professionals, Today & Tomorrow” panel at this year’s IANA Annual Conference, alongside researchers from both client-side and supplier-side organizations.

Product Development and Management Association (PDMA) Innovation in Focus Webinar Series

AI Meets VOC: Supercharging PDMA Offerings for the Future

Brian Sheil explores how an AI-powered Voice of the Customer (VOC) study revolutionized PDMA’s approach to customer needs. PDMA partnered with AMS to harness the combined power of VOC research and cutting-edge AI, enabling PDMA to tap into the needs of their community and better understand the evolving demands of professional organizations. AMS leveraged its novel supervised, finetuned large language model to extract detailed customer needs with unprecedented accuracy and speed, yielding results on par with those gleaned by professional analysts.

Brian is ready to help solve your business challenges

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