Originally presented in partnership with the Product Development and Management Association (PDMA).
This engaging and forward-thinking session, presented by Applied Marketing Science (AMS) Senior Manager Brian Sheil, will explore how an AI-powered Voice of the Customer (VOC) study revolutionized the renowned association’s approach to customer needs.
PDMA partnered with AMS to harness the combined power of VOC research and cutting-edge AI, enabling PDMA to tap into the needs of their community and better understand the evolving demands of professional organizations. AMS leveraged its novel supervised, finetuned large language model to extract detailed customer needs with unprecedented accuracy and speed, yielding results on par with those gleaned by professional analysts.