Glass globe on financial papers, representing predicting consumers' consideration sets

ARTICLE

Unstructured Direct Elicitation of Decision Rules
AMA Journal of Marketing Research

The authors of this academic article investigate various approaches to predicting consumers’ consideration sets—the set of alternatives that customers consider when purchasing a product—and provide evidence to support a new powerful technique.

Authors

Min Ding, John Hauser and Steve Gaskin, et al.

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