Listening to the Voice of the Customer Workshop
October 10-11, 2018
University Club of Chicago
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on October 10-11, 2018 at the University Club of Chicago located in the heart of downtown Chicago. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
Participants should expect to leave the session ready to execute VOC at their companies. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills. The workshop will also expose participants to the latest applications of these techniques in areas such as machine learning and journey mapping. In addition, all attendees receive access to the AMS-exclusive online VOC toolkit of job aids, templates and knowledge resources, to help them complete a VOC project successfully.