Patient & Clinician Journey Mapping

Improved clinical outcomes are an important goal of medical technology, but they are not the only driver of commercial success. As healthcare becomes more patient-centric, providers, and the companies that support them, can gain competitive advantage from developing an understanding of patients’ perspectives on illness, diagnosis, therapy, and recovery. Likewise, physicians, nurses, and other clinical staff seek not only technically superior products, but also a better experience in providing care. Journey mapping can help you identify these opportunities for differentiation.

The AMS Difference

Mapping the journey when purchasing an airline ticket is straightforward. Mapping the journey, from the perspective of a patient or provider, through a challenging condition like diabetes, obesity, joint replacement, or cancer is much more complex. Applied Marketing Science (AMS) studies the customer journey at a micro level.

  • We use deep-dive methods like ethnographic observation, in-person interviews, online journals, and social media mining to examine the cycle of care from multiple perspectives
  • We do more than simply identify journey stages and touchpoints. We explore the tasks and subtasks (i.e., jobs to be done) that you require at each stage, and then create an exhaustive list of your customer needs.
  • We quantitatively measure the incidence and influence of touchpoints on patient and clinician decisions, and the relative importance of customer needs

The End Result

The most elegant journey maps are of little value unless they are actionable. AMS applies our expertise in product and service innovation to help you plan for better products and customer experiences. Instead of broad themes, we provide insight at the granular level that design teams need to develop features, solutions, and specifications.

Choosing the Right Partner for Medical Device Market Research
Choosing the Right Partner for Medical Device Market Research
Improved clinical outcomes are an important goal of medical technology, but they are not the only driver of commercial success. As healthcare becomes more patient-centric, providers, and the companies that support them, can gain competitive advantage from developing an understanding of patients’ perspectives on illness, diagnosis, therapy, and recovery. Likewise, physicians, nurses, and other clinical staff seek not only technically superior products, but also a better experience in providing care. Journey mapping can help you identify these opportunities for differentiation.

The AMS Difference

Mapping the journey when purchasing an airline ticket is straightforward. Mapping the journey, from the perspective of a patient or provider, through a challenging condition like diabetes, obesity, joint replacement, or cancer is much more complex. Applied Marketing Science (AMS) studies the customer journey at a micro level.

  • We use deep-dive methods like ethnographic observation, in-person interviews, online journals, and social media mining to examine the cycle of care from multiple perspectives
  • We do more than simply identify journey stages and touchpoints. We explore the tasks and subtasks (i.e., jobs to be done) that you require at each stage, and then create an exhaustive list of your customer needs.
  • We quantitatively measure the incidence and influence of touchpoints on patient and clinician decisions, and the relative importance of customer needs

The End Result

The most elegant journey maps are of little value unless they are actionable. AMS applies our expertise in product and service innovation to help you plan for better products and customer experiences. Instead of broad themes, we provide insight at the granular level that design teams need to develop features, solutions, and specifications.

Innovate along the patient and provider journey

Our Clients

We work with some of the biggest names in the medical products and healthcare industries