Patient & Clinician Journey Mapping
The AMS Difference
- We use deep-dive methods like ethnographic observation, in-person interviews, online journals, and social media mining to examine the cycle of care from multiple perspectives
- We do more than simply identify journey stages and touchpoints. We explore the tasks and subtasks (i.e., jobs to be done) that you require at each stage, and then create an exhaustive list of your customer needs.
- We quantitatively measure the incidence and influence of touchpoints on patient and clinician decisions, and the relative importance of customer needs
The End Result
The most elegant journey maps are of little value unless they are actionable. AMS applies our expertise in product and service innovation to help you plan for better products and customer experiences. Instead of broad themes, we provide insight at the granular level that design teams need to develop features, solutions, and specifications.
The AMS Difference
- We use deep-dive methods like ethnographic observation, in-person interviews, online journals, and social media mining to examine the cycle of care from multiple perspectives
- We do more than simply identify journey stages and touchpoints. We explore the tasks and subtasks (i.e., jobs to be done) that you require at each stage, and then create an exhaustive list of your customer needs.
- We quantitatively measure the incidence and influence of touchpoints on patient and clinician decisions, and the relative importance of customer needs
The End Result
The most elegant journey maps are of little value unless they are actionable. AMS applies our expertise in product and service innovation to help you plan for better products and customer experiences. Instead of broad themes, we provide insight at the granular level that design teams need to develop features, solutions, and specifications.
Innovate along the patient and provider journey
Our Clients
We work with some of the biggest names in the medical products and healthcare industries
Sneak peek of our
