Conjoint Analysis for Healthcare Markets
The AMS Difference
We know how to use choice-based methods in medical markets to gather comprehensive insights that will work for you. Our clients have used conjoint to design next-generation electrosurgery instruments, intracardial navigation and ablation systems, and computer-assisted MRI imaging systems for breast cancer diagnosis. Let us show you how choice-modeling can bring the marketable features of your medical device’s design into focus.
We have worldwide reach. We design and execute choice-modeling research covering international markets—North America, “Big 5” European markets, Asia-Pacific, Latin America—and targeting clinicians, administrators, and payors to help clients develop a global strategy.
The End Result
Regardless of method—conjoint analysis, maximum-difference scaling, or total unduplicated reach and frequency (TURF)—choice-modeling is a vital tool in making better decisions. Our team will work with yours to ensure that the statistical output translates to business intelligence through robust analysis and user-friendly simulation tools that make it easy for you to find insights to guide pricing and product configuration, and predict potential adoption.
The AMS Difference
We know how to use choice-based methods in medical markets to gather comprehensive insights that will work for you. Our clients have used conjoint to design next-generation electrosurgery instruments, intracardial navigation and ablation systems, and computer-assisted MRI imaging systems for breast cancer diagnosis. Let us show you how choice-modeling can bring the marketable features of your medical device’s design into focus.
We have worldwide reach. We design and execute choice-modeling research covering international markets—North America, “Big 5” European markets, Asia-Pacific, Latin America—and targeting clinicians, administrators, and payors to help clients develop a global strategy.
The End Result
Regardless of method—conjoint analysis, maximum-difference scaling, or total unduplicated reach and frequency (TURF)—choice-modeling is a vital tool in making better decisions. Our team will work with yours to ensure that the statistical output translates to business intelligence through robust analysis and user-friendly simulation tools that make it easy for you to find insights to guide pricing and product configuration, and predict potential adoption.
Get deeper insights into customer choices
and set the right price.
Our Clients
We work with some of the biggest names in the medical products and healthcare industries
Sneak peek of our
