Concept Testing for Medical & Healthcare Markets
The AMS Difference
Our concept testing for medical and healthcare markets approach follows several core principles:
- We focus on customer needs. As in all our research, we are acutely focused on the underlying benefits that clinicians and patients seek, not just the features they like or dislike.
- We consider multiple angles. In a typical medical concept test, we collect insights about clinical acceptability, patient tolerability, physician usability, fit with existing technologies, training required, and relevant substitutes.
- We help you develop alternatives. Not only can we help you gather customer opinions, but we can work side-by-side with you as you work to address issues.
The End Result
You can rely on AMS to get your team the information that has an immediate impact on medical product strategy. Our concept testing work has included a new-to-the-world ventilatory assistance system, a new version of a colonoscopic snare, a new device for patients with urinary incontinence, and a new point-of-care blood-gas testing device.
The AMS Difference
Our concept testing for medical and healthcare markets approach follows several core principles:
- We focus on customer needs. As in all our research, we are acutely focused on the underlying benefits that clinicians and patients seek, not just the features they like or dislike.
- We consider multiple angles. In a typical medical concept test, we collect insights about clinical acceptability, patient tolerability, physician usability, fit with existing technologies, training required, and relevant substitutes.
- We help you develop alternatives. Not only can we help you gather customer opinions, but we can work side-by-side with you as you work to address issues.
The End Result
You can rely on AMS to get your team the information that has an immediate impact on medical product strategy. Our concept testing work has included a new-to-the-world ventilatory assistance system, a new version of a colonoscopic snare, a new device for patients with urinary incontinence, and a new point-of-care blood-gas testing device.
Learn how our research can help you reduce uncertainty in new product launches.
Our Clients
We work with some of the biggest names in the medical products and healthcare industries
Sneak peek of our
