Applied Marketing Science (AMS) is delighted to share that we are partnering with PDMA for a Voice of the Customer research engagement, to be conducted at this year’s PDMA Inspire Innovation Conference. The research will be focused on the needs of current and prospective members, helping PDMA innovate their future offerings and services.

Fueled by the latest advancements in AI and underpinned by rigorous, academically-based methods, our insights will provide PDMA with the strategic clarity needed to shape a stronger, more innovative future for its members. Learn more about our partnership here.

Conference attendees can visit the AMS booth in the conference Exhibit Hall. Our team of expert consultants will be conducting onsite interviews with individuals spanning academics, practitioners, and service providers to understand how PDMA can best serve the industry as a whole. If you’d like to make your voice heard by participating in an interview, we welcome you to stop by our booth during the conference. 

Interested in applying VOC methods to your own organization, or want to schedule time at Inspire Innovation to chat with our team? Reach out to Principal and Practice Lead Kristyn Corrigan via email, or put time on her calendar. Senior Manager Brian Sheil will also be in attendance; he can be reached via email for any questions.  

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