Welcome CRC 2025 Attendees
Thank you for connecting with AMS, whether you attended our session From Insight to Impact: How Hazelden Betty Ford Foundation Leveraged VOC Research to Reimagine Family Support in Addiction Recovery or visited our booth in the exhibit hall.
Use this page to access additional resources and stay in touch with our team!
Related Resources
- Download our services and solutions brochure
- Watch the webinar: Supercharge your VOC: how supervised, finetuned AI models are changing the game
- Read the case study: Boston Children’s Hospital dives deeper into customer insights to better understand complex care patient needs
- Explore our upcoming training: Deliver better products and services: a Voice of the Customer (VOC) virtual workshop | October 7-9
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Join our mailing list and get the resources you need to transform your innovation strategy with VOC research - delivered straight to your inbox. Our insights experts are ready to meet you wherever you may be on your innovation journey!
Take your customer understanding to the next level with VOC. Schedule a complimentary consultation with Kristyn to learn more:
Meet Our Team

Kristyn Corrigan
Principal & Practice Lead
Kristyn is a principal at AMS where she leads the Insights for Innovation Practice. In her over 20 years of consulting experience, she has helped dozens of companies use customer insights to create more successful products, services, and customer experiences.
Kristyn has extensive experience leading research engagements in B2B and B2C markets, helping her clients to not only understand customer needs, but also with how to measure their criticality to innovation.
In addition, Kristyn trains organizations to implement their own insights programs. With deep expertise in a wide range of innovation and product development topics, her work has been featured in premier publications and she regularly shares her expertise at industry conferences.

John Mitchell, CCXP
President & Managing Principal
As a leader in the Insights for Innovation practice at AMS, John has over 20 years’ experience in marketing strategy, market research, and innovation.
He specializes in research to support new product development and customer experience design, and has led engagements across the globe. John has also trained and coached hundreds of AMS clients to develop their in-house insight capabilities. He is a CXPA Certified Customer Experience Professional and a RIVA-trained focus group moderator.
John has spoken at various conferences on topics including patient journey mapping, machine learning for medical and B2B markets, and conjoint analysis, among others.
