Webinar On Demand

The Winning Edge: How and Why Voice of the Customer Improves Innovation Success

Most companies develop solutions in search of a need to fulfill. They never find it. Learn best practices for using Voice of the Customer to avoid this mistake and develop successful innovations.

Presenter: John Burns

Length: 00:26:15

ACCESS THE WEBINAR

More Webinars Like this

Critical Needs: Five VOC Best Practices for Medical Device Makers

Not a Sales Call: Mastering Customer Visits

Divide and Conquer: Making Segmentation Work for You

Voice of the Customer Research: Fact vs Fiction

Uncovering Insights in the New Normal: Virtual Research Techniques for Successful Innovation

Creating Markets: Succeeding in the Industrial Internet of Things

Let's stay in touch

Subscribe to receive the latest market research insights from AMS

Get in Touch



(781) 250-6300



Applied Marketing Science 10 Mall Road Burlington, MA 01803

Affiliations

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.

Cookie settings ACCEPT

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Others