Accelerating Innovation in Medical Products | Minneapolis


Accelerating Innovation in Medical Products

Best Practices in Voice of the Customer Research

June 4-5, 2019
Minneapolis, MN
Minneapolis Marriott City Center

Join Applied Marketing Science (AMS) in Minneapolis, June 4-5, for an open-enrollment workshop exclusively for product developers and marketers at medical devices and diagnostics, pharmaceuticals, and life sciences companies. In this session, you will learn practical techniques for uncovering the wants and needs of stakeholders throughout the healthcare ecosystem—clinicians, patients, healthcare administrators, family caregivers, and payors—and applying those insights to upstream product development.

John Mitchell, Managing Principal of AMS and a veteran product development and market research expert, will facilitate the workshop. John brings over 15 years’ experience helping global medtech companies hear the Voice of the Customer in fields such as interventional radiology, electrophysiology, general surgery, radiation oncology, gastroenterology, and pulmonology.

The session blends formal instruction with hands-on activities and practice exercises, plus opportunities for participants to share their own experiences with healthcare industry colleagues during exercises, breaks, and a team dinner. All attendees also receive ongoing access to AMS’s exclusive online toolkit of job aids, templates and knowledge resources.

For additional details: Download Course Overview PDF.

During this interactive and hands-on seminar, you will learn important principles and skills such as:
  • The theory of VOC and the importance of a needs-based approach to innovation
  • Recruiting the right customers: clinicians, patients, administrators, etc.
  • Getting a global perspective without busting your budget
  • Compliance with regulations, including HIPAA, the “Sunshine Act” or PPACA, and GDPR
  • The best way to interview customers
  • Conducting effective observational research
  • Finding insights in qualitative data
  • Using survey research to measure what customers want
  • Integrating VOC with your upstream product strategy
Enrollment is limited to 25 participants, to maintain a seminar format and encourage collaboration and participation within the group. For help or additional information, call Kelly Dudenhoeffer at (781) 250-6306. For more information, read our Course Overview.
Course registration fee $1,795 per participant
Early Bird registration fee* (if registered by May 10, 2019) $1,595* per participant
Group registration fee* (three or more participants) $1,695* per participant
Early Bird group registration fee* (if registering three or more participants by May 10, 2019) $1,495* per participant

Terms and Conditions apply. Please see Terms and Conditions on cart and checkout pages for refund information. *Early Bird and group discounts are automatically applied to cart when applicable.

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