Accelerating Innovation in Medical Products
Best Practices in Voice of the Customer Research
June 4-5, 2019
Minneapolis Marriott City Center
Join Applied Marketing Science (AMS) in Minneapolis, June 4-5, for an open-enrollment workshop exclusively for product developers and marketers at medical devices and diagnostics, pharmaceuticals, and life sciences companies. In this session, you will learn practical techniques for uncovering the wants and needs of stakeholders throughout the healthcare ecosystem—clinicians, patients, healthcare administrators, family caregivers, and payors—and applying those insights to upstream product development.
John Mitchell, Managing Principal of AMS and a veteran product development and market research expert, will facilitate the workshop. John brings over 15 years’ experience helping global medtech companies hear the Voice of the Customer in fields such as interventional radiology, electrophysiology, general surgery, radiation oncology, gastroenterology, and pulmonology.
The session blends formal instruction with hands-on activities and practice exercises, plus opportunities for participants to share their own experiences with healthcare industry colleagues during exercises, breaks, and a team dinner. All attendees also receive ongoing access to AMS’s exclusive online toolkit of job aids, templates and knowledge resources.
For additional details: Download Course Overview PDF.