Research & Innovation Training Workshops
Upcoming Public Workshops
Looking to strengthen your customer insight skills and make product, service, or experience decisions with confidence? Our public Voice of the Customer (VOC) workshops help you move beyond guesswork. You’ll gain practical tools and techniques that can be applied immediately, connect with peers across industries facing similar customer insight challenges, and leave with ready-to-use frameworks for internal workshops, planning sessions, and strategic decision-making. Our VOC workshops are a great fit for product managers, marketers, innovation and strategy leads, and anyone responsible for understanding what customers need and turning those insights into action.
Experienced Instructors
Learn from experts with decades of experience and regularly share their real-world perspectives at leading industry forums.
Proven, Practical Methods
Turn customer input into meaningful business impact using VOC techniques developed at MIT Sloan and validated across industries.
Engaging, Interactive Format
Join fellow professionals from a range of industries and roles to share experiences and build confidence in VOC research.
Considering Private Training?
Let us customize a private training that’s just right for your team.
Our Partners
Our workshops are frequently offered in partnership with the following organizations: Institute for the Study of Business Markets (ISBM), the Product Development and Management Association (PDMA), and Manufacturers Alliance for Productivity and Innovation (MAPI).
