Listening to the Voice of the Customer | Virtual

$1,795.00 $1,595.00

Listening to the Voice of the Customer Workshop | Virtual

April 27-29, 2021

Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 27-29, 2021. The session will be held virtually by veteran product development and market research experts, John Mitchell and Andrea Ruttenberg. This course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets. A special emphasis on virtual execution of the VOC process in the age of COVID-19 – when face-to-face interviewing is not possible – will be included.

Participants should expect to leave the session ready to execute VOC at their companies. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills. In addition, all attendees receive access to the AMS-exclusive online VOC toolkit of job aids, templates and knowledge resources to help them complete a VOC project successfully.

For more information, read our Course Overview.

“Listening to the Voice of the Customer” qualifies for two full days (16 hours) of credit toward PDMA’s NPDP certification and re-certification.

Enrollment is limited to 15 participants to maintain a seminar format and facilitate in-class discussions, and to provide networking opportunities among attendees. Each day of the workshop begins at 10:00am EST and concludes at 3:00pm EST.

For help or additional information, contact Kelly Dudenhoeffer at

For more information, read our Course Overview.

Course registration fee $1,795 per participant
Early Bird registration fee* (if registered by March 19, 2021) $1,595* per participant
Group registration fee* (three or more participants) $1,695* per participant
Early Bird group registration fee* (if registering three or more participants by March 19, 2021) $1,495* per participant

Terms and Conditions apply. Please see Terms and Conditions on cart and checkout pages for refund information. *Early Bird and group discounts are automatically applied to cart when applicable.

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