Listening to the Voice of the Customer Workshop | Virtual
October 6-8, 2020
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on October 6-8, 2020. The session will be held virtually by veteran product development and market research experts, Gerry Katz and John Mitchell. This course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets. A special emphasis on virtual execution of the VOC process in the age of COVID-19 – when face-to-face interviewing is not possible – will be included.
Participants should expect to leave the session ready to execute VOC at their companies. The workshop uses a lively, interactive format with numerous hands-on activities and practice exercises to build skills. In addition, all attendees receive access to the AMS-exclusive online VOC toolkit of job aids, templates and knowledge resources to help them complete a VOC project successfully.
For more information, read our Course Overview.