Consumer Insights for Innovation
September 21, 2018
New York, NY
The Cornell Club – New York
Join fellow consumer insights-and-innovation professionals for a lively and engaging one-day workshop at the Cornell Club, in the heart of Manhattan, on Friday, September 21, 2018. Led by experienced Applied Marketing Science (AMS) insights professionals, John Burns and Carmel Dibner, this workshop covers best practices and cutting-edge consumer-research methods for driving innovation in products, services and customer experiences.
Participants will leave the course understanding best practices for conducting traditional consumer research to support innovation and marketing. They will also understand emerging methods that open up new and exciting areas for insights.