Learn how to uncover customer insights from the experts.
With roots in the MIT Sloan School of Management, teaching is part of our heritage. Our experienced consultants can help your team be more effective innovators. From hands-on market research courses and customized innovation training, to comprehensive capability-building engagements that get you from insights to product concepts, we are your innovation consulting partner for successful product, service and customer experience design.
Applied Marketing Science (AMS) offers both private innovation training and private market research courses. Our workshops teach practical methods, using our deep experience conducting Voice of the Customer and other market research on real product development and customer experience projects.
We have taught hundreds of workshops to thousands of professionals around the world, including North and South America, Europe, China and India. Courses use interactive exercises to reinforce skills, and offer ample time for team discussions and Q&A. Our engaging instructors adapt and customize modules to meet each client’s unique business demands. You can rest assured that your team will be equipped to put the skills they’ve learned into action, with our ongoing coaching, consulting and job-aids.